Beauty Cosmetics and Skincare Exports by Country

Beauty makeup kit

Cosmetics makeup kit

Beauty cosmetics and skincare exports by country totaled US$41.9 billion in 2016, up by 27.5% for all beauty cosmetics and skincare exporters over the five-year period starting in 2012. Year over year, sales for these specialized personal care exports appreciated 10.6% from 2015 to 2016.

Among continents, European countries accounted for the highest dollar worth of exported beauty and skincare goods during 2016 with shipments valued at $21.2 billion or half (50.5%) of the global total.

In second place were Asian exporters at 31.9% while 14.6% of worldwide beauty cosmetics and skincare product shipments originated from North America. Smaller percentages came from sources located in the continents Oceania, Latin America (excluding Mexico) and Africa each entity at 1%.

The 4-digit Harmonized Tariff System code prefix is 3304 for beauty or makeup preparations and preparations for the care of the skin.

Beauty Cosmetics and Skincare Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of beauty cosmetics and skincare products during 2016:

  1. France: US$7.3 billion (17.3% of total beauty/skin care exports)
  2. United States: $4.7 billion (11.3%)
  3. South Korea: $3.4 billion (8.2%)
  4. Germany: $3.2 billion (7.6%)
  5. Singapore: $2.8 billion (6.7%)
  6. Japan: $2 billion (4.7%)
  7. United Kingdom: $2 billion (4.7%)
  8. Italy: $1.9 billion (4.5%)
  9. China: $1.7 billion (4%)
  10. Hong Kong: $1.4 billion (3.4%)
  11. Poland: $1.3 billion (3.1%)
  12. Belgium: $1.3 billion (3%)
  13. Canada: $1.1 billion (2.6%)
  14. Spain: $778 million (1.9%)
  15. Switzerland: $777.5 million (1.9%)

The listed 15 countries shipped 84.9% of all beauty cosmetics and skincare exports in 2016 (by value).

Among the above countries, the fastest-growing beauty/skin care exporters since 2012 were: South Korea (up 320.6%), Singapore (up 56.6%), Japan (up 53.4%) and Switzerland (up 46.9%).

The slowest-gaining exporters for this product categories were Switzerland (up 8%), Spain (up 8.1%), Canada (up 11.1%) and Belgium (up 13.5%).

Advantages

The following countries posted the highest positive net exports for beauty cosmetics and skincare products during 2016. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported beauty cosmetics and skincare items and its import purchases for those same commodities.

  1. France: US$5.8 billion (net export surplus up 4% since 2012)
  2. South Korea: $2.5 billion (down -3,931%)
  3. Singapore: $1.1 billion (up 76%)
  4. Germany: $994.3 million (down -9.8%)
  5. Japan: $822.8 million (up 657%)
  6. Italy: $817.7 million (up 128.8%)
  7. Poland: $562.3 million (down -2.3%)
  8. Switzerland: $370.5 million (up 146%)
  9. Belgium: $136.5 million (down -1.4%)
  10. United States: $113.8 million (down -82.7%)
  11. Israel: $83.4 million (up 11.3%)
  12. India: $55 million (up 66.2%)
  13. South Africa: $49.7 million (up 10.8%)
  14. Togo: $45.9 million (up 35.9%)
  15. Colombia: $36.8 million (down -54.3%)

A long-time fashion mecca, France has the highest surplus in the international trade of beauty cosmetics and skincare offerings. In turn, this positive cashflow confirms France’s strong competitive advantage for this specific product category.

Opportunities

The following countries posted the highest negative net exports for beauty cosmetics and skincare products during 2016. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s import purchases and its exports for these specialized personal care commodities.

  1. China: -US$2.3 billion (net export deficit down -2,077% since 2012)
  2. Hong Kong: -$2.1 billion (up 60.6%)
  3. Russia: -$783.4 million (down -26%)
  4. Saudi Arabia: -$597.2 million (up 32.5%)
  5. United Arab Emirates: -$549.7 million (down -7.9%)
  6. Taiwan: -$430.1 million (up 15.9%)
  7. Australia: -$384.2 million (up 10.6%)
  8. Thailand: -$381.6 million (up 1,900%)
  9. United Kingdom: -$369.4 million (up 83.7%)
  10. Canada: -$343.8 million (up 51.2%)
  11. Macao: -$329.1 million (up 62.6%)
  12. Austria: -$260.6 million (up 56.7%)
  13. Norway: -$258.3 million (down -5%)
  14. Mexico: -$207.5 million (up 24.5%)
  15. Portugal: -$205.7 million (up 15.8%)

Overtaking Hong Kong, mainland China incurred the highest deficit in the international trade of beauty cosmetics and skincare products. In turn, this negative cashflow highlights China’s strong competitive disadvantage for this specific product category but also signals opportunities for supplying countries positioned to satisfy the powerful demand among Chinese consumers and businesses.

Companies

Beauty Cosmetics and Skincare Product Suppliers

Below are global conglomerates that represent established players engaged in the international trade of beauty cosmetics and skincare offerings. Each conglomerate’s home country is shown within parenthesis.

  • Proctor & Gamble (United States)
  • L’Oreal (France)
  • Unilever (United Kingdom)
  • Shiseido (Japan)
  • Avon Products (United States)


 

Top Beauty Product Subcategories

Different types of beauty cosmetics and skincare exports are listed in descending order below, starting with the most lucrative subcategory.

  1. Beauty/makeup preparations and skincare: US$30.6 billion (up 27.8% from 2012)
  2. Eye makeup: $4.2 billion (up 24.5%)
  3. Lip makeup including lipstick: $3.5 billion (up 64.9%)
  4. Makeup or skincare powders: $2.1 billion (up 18.7%)
  5. Manicure or pedicure preparations: $1.6 billion (down -8.5%)

The lipstick subcategory grew at the fastest pace for the 5-year period ending in 2016 via its 64.9% gain. The one declining subcategory is manicure or pedicure preparations which retreated by -8.5%.

See also Perfumes Exporters by Country, Diamond Exports by Country and Wine Exports by Country

Research Sources:
The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on June 19, 2017

Trade Map, International Trade Centre. Accessed on June 19, 2017

Investopedia, Net Exports Definition. Accessed on June 19, 2017

Wikipedia, Category:Cosmetics companies. Accessed on June 19, 2017