Beauty Cosmetics and Skincare Exports by Country

Beauty makeup kit

Cosmetics makeup kit

Beauty cosmetics and skincare exports by country totaled US$48.6 billion in 2017, up by 34.7% for all beauty cosmetics and skincare exporters over the five-year period starting in 2013. Year over year, sales for these specialized personal care exports appreciated 14.9% from 2016 to 2017.

From a continental perspective, European countries generated the highest dollar worth of exported beauty and skincare goods during 2017 with shipments valued at $24.2 billion or almost half (49.8%) of the global total.

In second place were Asian exporters at 33.7% while 13.9% of worldwide beauty cosmetics and skincare product shipments originated from North America. Smaller percentages came from sources located in Oceania (1%), Latin America excluding Mexico but including the Caribbean (0.9%) and Africa (0.7%).

The 4-digit Harmonized Tariff System code prefix is 3304 for beauty or makeup preparations and preparations for the care of the skin including sunscreen.

Beauty Cosmetics and Skincare Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of beauty cosmetics and skincare products during 2017:

  1. France: US$8.6 billion (17.7% of exported beauty/skincare goods)
  2. United States: $5.3 billion (10.9%)
  3. South Korea: $3.9 billion (8%)
  4. Singapore: $3.8 billion (7.9%)
  5. Germany: $3.5 billion (7.1%)
  6. Japan: $2.6 billion (5.4%)
  7. United Kingdom: $2.1 billion (4.3%)
  8. Italy: $2.1 billion (4.2%)
  9. China: $2 billion (4.2%)
  10. Hong Kong: $1.9 billion (3.8%)
  11. Poland: $1.4 billion (2.9%)
  12. Belgium: $1.3 billion (2.6%)
  13. Canada: $1.1 billion (2.3%)
  14. Netherlands: $1.01 billion (2.1%)
  15. Switzerland: $1 billion (2.1%)

The listed 15 countries shipped 85.6% of all beauty cosmetics and skincare exports in 2017 (by value).

Among the above countries, the fastest-growing beauty/skincare goods exporters since 2013 were: South Korea (up 276.6%), Japan (up 128.3%), Singapore (up 93.6%) and Hong Kong (up 81.7%).

Not one of the above suppliers posted a decline over the 5-year period. The slowest growers were: United Kingdom (up 4.9%), Poland (up 11.4%) and Germany (up 12.7%).

Advantages

The following countries posted the highest positive net exports for beauty cosmetics and skincare products during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported beauty cosmetics and skincare items and its import purchases for those same commodities.

  1. France: US$6.8 billion (net export surplus up 12.2% since 2013)
  2. South Korea: $2.9 billion (up 1,708%)
  3. Singapore: $1.7 billion (up 179%)
  4. Japan: $1.4 billion (up 3,256%)
  5. Germany: $967.4 million (up 9.9%)
  6. Italy: $935.1 million (up 110.5%)
  7. Switzerland: $586.1 million (up 190.2%)
  8. Poland: $523 million (down -22.6%)
  9. United States: $387.4 million (down -42.7%)
  10. Belgium: $166.5 million (up 67.4%)
  11. Israel: $121.8 million (up 23.1%)
  12. South Africa: $62.3 million (up 27.4%)
  13. Colombia: $50.8 million (down -27.2%)
  14. Luxembourg: $26.1 million (up 10%)
  15. India: $11.1 million (down -83.9%)

A long-time fashion mecca, France has the highest surplus in the international trade of beauty cosmetics and skincare offerings. In turn, this positive cashflow confirms France’s strong competitive advantage for this specific product category.

Opportunities

The following countries posted the highest negative net exports for beauty cosmetics and skincare products during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s import purchases and its exports for these specialized personal care commodities.

  1. China: -US$3.8 billion (net export deficit reversing a $20.3 million surplus in 2013)
  2. Hong Kong: -$2.2 billion (up 61.6%)
  3. Russia: -$919.9 million (down -18.9%)
  4. Saudi Arabia: -$544.5 million (up 17.4%)
  5. United Arab Emirates: -$534.2 million (down -14.5%)
  6. Canada: -$457.8 million (up 58%)
  7. Thailand: -$434 million (up 438.7%)
  8. United Kingdom: -$407.2 million (up 147.1%)
  9. Macao: -$402.3 million (up 9.2%)
  10. Taiwan: -$350.4 million (down -0.5%)
  11. Australia: -$345.2 million (up 1.4%)
  12. Norway: -$293.2 million (down -0.8%)
  13. Mexico: -$290.4 million (up 94.6%)
  14. Malaysia: -$288 million (up 57.7%)
  15. Austria: -$257.1 million (up 27.2%)

Overtaking Hong Kong two years ago in 2014, mainland China incurred the highest deficit in the international trade of beauty cosmetics and skincare products. In turn, this negative cashflow highlights China’s strong competitive disadvantage for this specific product category but also signals opportunities for supplying countries positioned to satisfy the powerful demand among Chinese consumers and businesses.

Companies

Beauty Cosmetics and Skincare Product Suppliers

Below are global conglomerates that represent established players engaged in the international trade of beauty cosmetics and skincare offerings. Each conglomerate’s home country is shown within parenthesis.

  • Avon Products (United States)
  • L’Oreal (France)
  • Proctor & Gamble (United States)
  • Shiseido (Japan)
  • Unilever (United Kingdom)


 

Top Beauty/Skincare Products Subcategories

Different types of beauty cosmetics and skincare exports are listed in descending order below, starting with the most lucrative subcategory.

  1. Beauty/makeup preparations and skincare: US$35.7 billion (up 35% from 2013)
  2. Eye makeup: $4.7 billion (up 29.6%)
  3. Lip makeup including lipstick: $4.4 billion (up 87.9%)
  4. Makeup or skincare powders: $2.4 billion (up 31.2%)
  5. Manicure or pedicure preparations: $1.5 billion (down -21%)

The lipstick-related subcategory grew at the fastest pace during the latest 5-year period via its 87.9% gain. The one declining subcategory is manicure or pedicure preparations which retreated by -21%.

See also Beauty Cosmetics and Skincare Imports by Country, Perfumes Exporters by Country, Diamond Exports by Country and Wine Exports by Country

Research Sources:
The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on May 31, 2018

Trade Map, International Trade Centre. Accessed on May 31, 2018

Investopedia, Net Exports Definition. Accessed on May 31, 2018

Wikipedia, Category:Cosmetics companies. Accessed on May 31, 2018