Top Piano Exporters by Country

Playing piano outside

Outside piano playing

Globally, piano exports by country totaled US$763.4 million in 2017. That dollar amount reflects an average -5.5% drop for all pianos shippers over the five-year period starting in 2013. From 2016 to 2017, the value of globally exported pianos dipped by -0.2%.

Among continents, Asian countries generated the highest dollar worth of exported pianos during 2017 with shipments valued at $492.6 million or almost two-thirds (64.5%) of the global total. In second place were European exporters at 31.9% while 3.4% of worldwide piano shipments originated from North America.

Smaller percentages came from Oceania (0.1%), Africa (0.06%) and Latin America excluding Mexico but including the Caribbean (0.03%).

The 4-digit Harmonized Tariff System code prefix is 9201 for pianos which also encompasses automatic pianos, harpsichords and other keyboard stringed instruments.

Piano Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of pianos during 2017.

  1. Japan: US$281.7 million (36.9% of total exported pianos)
  2. Germany: $149.8 million (19.6%)
  3. Indonesia: $132.7 million (17.4%)
  4. China: $51.8 million (6.8%)
  5. United States: $24.7 million (3.2%)
  6. Czech Republic: $20.6 million (2.7%)
  7. Poland: $11.9 million (1.6%)
  8. Malaysia: $11.4 million (1.5%)
  9. Italy: $10.3 million (1.4%)
  10. France: $10 million (1.3%)
  11. Netherlands: $9.6 million (1.3%)
  12. Austria: $8.4 million (1.1%)
  13. United Kingdom: $7.3 million (1%)
  14. South Korea: $6.5 million (0.8%)
  15. Belgium: $5.2 million (0.7%)

By value, the listed 15 countries shipped 97.2% of global piano exports in 2017.

Among the top exporters, the fastest-growing pianos exporters since 2013 were: Netherlands (up 347.9%), Malaysia (up 23.1%), South Korea (up 19.1%) and Japan (up 9.8%).

Those countries that posted declines in their exported pianos sales were led by: Austria (down -39%), China (down -32.2%), United States (down -15.8%), United Kingdom (down -13%) and Indonesia (down -10%).

Advantages

The following countries posted the highest positive net exports for pianos during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported pianos and its import purchases for that same commodity.

  1. Japan: US$258 million (net export surplus up 13.8% since 2013)
  2. Indonesia: $131.5 million (down -9.8%)
  3. Germany: $98.1 million (up 8.8%)
  4. Czech Republic: $18.2 million (down -8.3%)
  5. Estonia: $1.6 million (down -0.6%)
  6. Poland: $1.4 million (down -48.1%)
  7. Burkina Faso: $5,000 (reversing a -$4,000 deficit)
  8. Venezuela: $5,000 (reversing a -$482,000 deficit)
  9. Tanzania: $3,000 (reversing a -$69,000 deficit)
  10. Syria: $2,000 (up 100%)
  11. Dominica: $1,000 (reversing a -$6,000 deficit)
  12. Curaçao: $1,000 (reversing a -$17,000 deficit)

Japan has the highest surplus in the international trade of pianos. In turn, this positive cashflow confirms strong Japanese competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for pianos during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported pianos purchases and its exports for that same commodity.

  1. China: -US$147.4 million (net export deficit up 184.7% since 2013)
  2. United States: -$93.8 million (down -7%)
  3. Canada: -$27.8 million (down -11.6%)
  4. Australia: -$27.8 million (up 3.8%)
  5. United Kingdom: -$21.3 million (up 19.8%)
  6. France: -$19 million (down -31.1%)
  7. Switzerland: -$15 million (down -30.4%)
  8. Vietnam: -$14.9 million (up 271.6%)
  9. Hong Kong: -$10.6 million (down -40.1%)
  10. South Korea: -$10.03 million (down -23.7%)
  11. Singapore: -$9.96 million (up 0.2%)
  12. Russia: -$9.1 million (down -53.3%)
  13. Austria: -$8 million (reversing a $4.1 million surplus)
  14. United Arab Emirates: -$7.8 million (up 512.6%)
  15. Belgium: -$7.6 million (up 40%)

The People’s Republic of China incurred the highest deficit in the international trade of pianos. In turn, this negative cashflow highlights China’s competitive disadvantages for this specific product category but also signals opportunities for pianos-supplying countries that help satisfy the powerful demand.

Companies

Piano Exporting Companies

Below are global manufacturers of pianos that represent established players engaged in the international trade of pianos. Their home country is shown within parenthesis.

  • Bösendorfer (Austria)
  • Fazioli (Italy)
  • Kawai Musical Instruments (Japan)
  • Luigi Borgato (Italy)
  • Maene (Belgium)
  • Pearl River Piano Group (China)
  • Petrof (Czech Republic)
  • Samick Musical Instruments Co, Ltd (South Korea)
  • Suzuki Musical Instrument Corporation (Japan)
  • Wilhelm Schimmel (Germany)
  • Wurlitzer (United States)
  • Yamaha Corporation (Japan)

Samick is one of the world’s largest musical instrument makers including pianos. The Pearl River Piano Group is the largest Chinese piano producer, and purports to own the world’s biggest piano factory. The above list also includes the Czech piano manufacturer Petrof, Europe’s leading piano maker.









 
See also Highest Value Chinese Export Products and China’s Top Trading Partners

Research Sources:
Investopedia, Net Exports Definition. Accessed on June 19, 2018

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on June 19, 2018

Trade Map, International Trade Centre. Accessed on June 19, 2018

Wikipedia, List of piano manufacturers. Accessed on June 19, 2018