Top Toothpaste Exports by Country

Fancy toothpaste (courtesy of Pixabay)

Fancy toothpaste (Pixabay)

Globally, toothpaste exports by country totaled US$3.9 billion in 2018. That dollar amount reflects a -2.8% drop for all toothpaste shippers over the five-year period starting in 2014 when exported toothpaste was worth $4.1 billion. Year over year, the value of toothpaste exports improved 0.5% from 2017 to 2018.

Among continents, Europe sold the highest dollar worth of exported toothpaste during 2018 with shipments valued at $2.2 billion or more than half (56.5%) of internationally exported toothpaste. In second place were Asian exporters at 24.3% while 15% of worldwide toothpaste shipments originated from North America. Smaller percentages came from Latin America (2.3%) excluding Mexico but including the Caribbean, Africa (1.3%) and Oceania (0.5%) led by New Zealand and Australia.

The 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.

Top Toothpaste Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2018.

  1. Poland: US$431.6 million (11% of total toothpaste exports)
  2. China: $360.6 million (9.2%)
  3. Germany: $359.9 million (9.1%)
  4. Mexico: $304.7 million (7.7%)
  5. United States: $283.7 million (7.2%)
  6. United Kingdom: $259.9 million (6.6%)
  7. Slovakia: $242.2 million (6.1%)
  8. Thailand: $226.3 million (5.7%)
  9. Belgium: $153.3 million (3.9%)
  10. France: $137.1 million (3.5%)
  11. Netherlands: $107 million (2.7%)
  12. Ireland: $89 million (2.3%)
  13. India: $74.5 million (1.9%)
  14. Russia: $65.4 million (1.7%)
  15. Hong Kong: $58.3 million (1.5%)

By value, the listed 15 countries shipped about four-fifths (80.1%) of all toothpaste exports in 2018.

Among the top exporters, the fastest-growing toothpaste exporters since 2014 were: Netherlands (up 161.4%), Russia (up 108.2%), Hong Kong (up 78.8%) and India (up 70.4%).

Five countries posted declines in their exported toothpaste sales namely: Slovakia (down -39.7%), Ireland (down -35.2%), United Kingdom (down -20.5%), Mexico (down -13.1%) and Germany (down -9.1%).

Advantages

The following countries posted the highest positive net exports for toothpaste during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.

  1. Poland: US$300.2 million (net export surplus up 14.3% since 2014)
  2. Mexico: $279.1 million (down -13.4%)
  3. Slovakia: $222.5 million (down -41.6%)
  4. Thailand: $201.9 million (up 25.2%)
  5. China: $166.7 million (down -34.9%)
  6. Germany: $160.1 million (down -8.4%)
  7. Luxembourg: $19.9 million (reversing a -$1.3 million deficit)
  8. United States: $78.4 million (up 58.9%)
  9. Ireland: $67.7 million (down -42.4%)
  10. India: $65 million (up 187.4%)
  11. Belgium: $42.7 million (up 81%)
  12. Egypt: $17.6 million (down -37.4%)
  13. Poland: $6.5 million (reversing a -$14 million deficit)
  14. Vietnam: $12.9 million (down -46.4%)
  15. Spain: $3.4 million (reversing a -$4.9 million deficit)

Overtaking Mexico in 2018, Poland has the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms Poland’s strong competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for toothpaste during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.

  1. Canada: -US$155.2 million (net export deficit up 5% since 2014)
  2. Philippines: -$139.6 million (up 104.1%)
  3. Australia: -$105.3 million (up 64.2%)
  4. Malaysia: -$73.8 million (up 19.5%)
  5. United Arab Emirates: -$72.5 million (down -19.1%)
  6. Russia: -$66.6 million (down -45.7%)
  7. Taiwan: -$57.2 million (up 10%)
  8. Turkey: -$55 million (down -20.9%)
  9. Italy: -$53.7 million (down -33.1%)
  10. Hong Kong: -$45 million (up 42.4%)
  11. Chile: -$43.6 million (down -5.9%)
  12. Israel: -$41.7 million (up 10.9%)
  13. Austria: -$41.5 million (up 181%)
  14. Ukraine: -$38.2 million (down -19.4%)
  15. Netherlands: -$34.3 million (down -48%)

Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.

Brands

International Toothpaste Brands

Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.

  • Aquafresh (GlaxoSmithKline, UK)
  • Arm & Hammer (Church & Dwight, US)
  • Babool (Balsara Hygiene, India)
  • Colgate (Colgate-Palmolive, US)
  • Crest (Procter & Gamble, US)
  • Darlie (Hawley & Hazel Chemical Company, China)
  • Elmex (GABA International, Switzerland)
  • Kalodont (F A Sarg’s Sohn & Co, Austria)
  • Sensodyne (GlaxoSmithKline, US)
  • Solidox (Lilleborg, Norway)
  • Stomatol (Cederroth AB, Sweden)
  • Zendium (Unilever, Netherlands)


 

Searchable List of Toothpaste Exporting Countries in 2018

You can change the presentation order by clicking the triangle icon at the top of the columns.

RankExporterToothpaste Exports (US$)%World Total
1.Poland$431.6 million11%
2.China$360.6 million9.2%
3.Germany$359.9 million9.1%
4.Mexico$304.7 million7.7%
5.United States$283.7 million7.2%
6.United Kingdom$259.9 million6.6%
7.Slovakia$242.2 million6.1%
8.Thailand$226.3 million5.7%
9.Belgium$153.3 million3.9%
10.France$137.1 million3.5%
11.Netherlands$107 million2.7%
12.Ireland$89 million2.3%
13.India$74.5 million1.9%
14.Russia$65.4 million1.7%
15.Hong Kong$58.3 million1.5%
16.Italy$58.2 million1.5%
17.Japan$56.6 million1.4%
18.Spain$53.9 million1.4%
19.Denmark$51.3 million1.3%
20.South Korea$48.7 million1.2%
21.Brazil$43.7 million1.1%
22.Hungary$32.5 million0.8%
23.Bulgaria$28.9 million0.7%
24.Vietnam$28.6 million0.7%
25.Indonesia$28.5 million0.7%
26.Czech Republic$26.7 million0.7%
27.South Africa$24.7 million0.6%
28.Malaysia$23.4 million0.6%
29.Colombia$22.9 million0.6%
30.Egypt$20.2 million0.5%
31.Switzerland$19.6 million0.5%
32.Slovenia$18.3 million0.5%
33.Guatemala$16.9 million0.4%
34.Sweden$15.8 million0.4%
35.Taiwan$15.3 million0.4%
36.Latvia$13.7 million0.3%
37.Romania$13.1 million0.3%
38.New Zealand$10.2 million0.3%
39.United Arab Emirates$9.9 million0.3%
40.Australia$9.1 million0.2%
41.Singapore$8.6 million0.2%
42.Greece$7.6 million0.2%
43.Turkey$7.5 million0.2%
44.Nepal$7.4 million0.2%
45.Luxembourg$5.8 million0.1%
46.Norway$5.7 million0.1%
47.Croatia$4.4 million0.1%
48.Portugal$4.3 million0.1%
49.Argentina$4.1 million0.1%
50.Austria$3.9 million0.1%
51.Albania$3.8 million0.1%
52.Belarus$3.5 million0.1%
53.Estonia$3.1 million0.1%
54.Canada$2.8 million0.07%
55.Lithuania$2.8 million0.07%
56.Peru$2.4 million0.06%
57.Nigeria$2.1 million0.05%
58.Saudi Arabia$1.5 million0.04%
59.Fiji$1.4 million0.04%
60.Finland$1.3 million0.03%
61.Moldova$1.2 million0.03%
62.Georgia$790,0000.02%
63.Kenya$768,0000.02%
64.Chile$740,0000.02%
65.Israel$695,0000.02%
66.Ghana$668,0000.02%
67.Panama$552,0000.01%
68.Pakistan$545,0000.01%
69.Ivory Coast$522,0000.01%
70.Uganda$478,0000.01%
71.Ukraine$475,0000.01%
72.Serbia$475,0000.01%
73.Tanzania$438,0000.01%
74.Kazakhstan$428,0000.01%
75.Ecuador$424,0000.01%
76.Mauritius$181,0000.005%
77.Iran$154,0000.004%
78.Bosnia/Herzegovina$127,0000.003%
79.Kyrgyzstan$126,0000.003%
80.Jordan$125,0000.003%
81.Morocco$118,0000.003%
82.Uruguay$116,0000.003%
83.Philippines$100,0000.003%
84.Macao$87,0000.002%
85.Paraguay$71,0000.002%
86.Sri Lanka$70,0000.002%
87.Barbados$63,0000.002%
88.Tunisia$51,0000.001%
89.Lebanon$48,0000.001%
90.North Macedonia$44,0000.001%
91.Afghanistan$42,0000.001%
92.Uzbekistan$40,0000.001%
93.Nicaragua$32,0000.001%
94.Senegal$29,0000.001%
95.Armenia$29,0000.001%
96.Grenada$22,0000.001%
97.Sierra Leone$20,0000.001%
98.Algeria$16,0000.000%
99.Liberia$15,0000.0004%
100.Botswana$13,0000.0003%
101.Togo$11,0000.0003%
102.Costa Rica$7,0000.0002%
103.Qatar$7,0000.0002%
104.Brunei Darussalam$4,0000.0001%
105.Azerbaijan$3,0000.0001%
106.Lesotho$3,0000.0001%
107.Venezuela$3,0000.0001%
108.Ethiopia$2,0000.0001%
109.Bangladesh$2,0000.0001%
110.Belize$2,0000.0001%
111.Cambodia$2,0000.0001%
112.Guyana$2,0000.0001%
113.Mozambique$1,0000.0000%
114.Madagascar$1,0000.00003%
115.Eswatini$1,0000.00003%


See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country

Research Sources:
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on June 7, 2019

Investopedia, Net Exports Definition. Accessed on June 7, 2019

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on June 7, 2019

Trade Map, International Trade Centre. Accessed on June 7, 2019

Wikipedia, List of toothpaste brands. Accessed on August 29, 2018