Top Toothpaste Exports by Country

Fancy toothpaste (courtesy of Pixabay)

Fancy toothpaste (Pixabay)

Toothpaste exports by country totaled US$3.8 billion in 2017, down by -1.4% for all toothpaste shippers over the five-year period starting in 2013. Globally, the value of exported toothpaste gained 9.1% from 2016 to 2017.

Among continents, European countries accounted for the highest dollar worth of exported toothpaste during 2017 with shipments valued at $2.1 billion or over half (54.8%) of globally exported toothpaste. In second place were Asian exporters at 24.7% while 15.7% of worldwide toothpaste shipments originated from North America.

Smaller percentages came from Latin America (excluding Mexico but including the Caribbean) at 3%, Africa at 1.4% and Oceania at 0.4% led by New Zealand and Australia.

The 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.

Top Toothpaste Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2017.

  1. Germany: US$361.7 million (9.44% of total toothpaste exports)
  2. Poland: $359.3 million (9.38%)
  3. China: $325.8 million (8.5%)
  4. Mexico: $320.1 million (8.4%)
  5. United Kingdom: $276.8 million (7.2%)
  6. United States: $276.5 million (7.2%)
  7. Slovakia: $251.6 million (6.6%)
  8. Thailand: $212.9 million (5.6%)
  9. Belgium: $160.7 million (4.2%)
  10. France: $131.6 million (3.4%)
  11. Netherlands: $92.4 million (2.4%)
  12. India: $71.6 million (1.9%)
  13. Russia: $65.2 million (1.7%)
  14. Italy: $63.7 million (1.7%)
  15. Ireland: $62.8 million (1.6%)

The listed 15 countries shipped almost four-fifths (79.1%) of all toothpaste exports in 2017 by value.

Among the top exporters, the fastest-growing toothpaste exporters since 2013 were: Netherlands (up 177.2%), Italy (up 114.3%), India (up 63.2%) and Russia (up 43.8%).

Five countries posted declines in their exported toothpaste sales namely: Ireland (down -71.4%), United Kingdom (down -23.3%), Germany (down -17.5%), Mexico (down -9.6%) and Slovakia (down -2%).

Advantages

The following countries posted the highest positive net exports for toothpaste during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.

  1. Mexico: US$301.4 million (net export surplus down -9.1% since 2013)
  2. Poland: $237.8 million (up 6.8%)
  3. Slovakia: $235.2 million (down -2.6%)
  4. Thailand: $185.2 million (up 12.9%)
  5. China: $181.8 million (down -15.4%)
  6. Germany: $168.1 million (down -34.1%)
  7. United Kingdom: $121.3 million (down -40.4%)
  8. India: $62.2 million (up 157%)
  9. United States: $57.8 million (up 5%)
  10. Ireland: $46.2 million (down -76.9%)
  11. Belgium: $39.4 million (reversing a -$14.3 million deficit)
  12. Brazil: $29.4 million (up 3,145%)
  13. Egypt: $23.3 million (up 25.5%)
  14. Guatemala: $21.8 million (down -0.8%)
  15. Denmark: $16.8 million (up 144.2%)

Mexico has the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms strong Mexican competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for toothpaste during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.

  1. Canada: -US$151.1 million (net export deficit down -0.8% since 2013)
  2. Philippines: -$82.3 million (up 83.8%)
  3. Russia: -$73.3 million (down -20.9%)
  4. Australia: -$66.4 million (up 10.1%)
  5. Taiwan: -$64.5 million (up 31.1%)
  6. United Arab Emirates: -$58.5 million (down -17%)
  7. Turkey: -$57.9 million (up 3.9%)
  8. Netherlands: -$53.6 million (down -8.8%)
  9. Malaysia: -$50.4 million (down -2.2%)
  10. Hong Kong: -$50.4 million (up 42.2%)
  11. Saudi Arabia: -$47.1 million (up 32.6%)
  12. Italy: -$45.2 million (down -55.7%)
  13. Austria: -$41.4 million (up 242.2%)
  14. Chile: -$40.4 million (up 13.6%)
  15. Israel: -$38.5 million (up 1.7%)

Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.

Brands

International Toothpaste Brands

Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.

  • Aquafresh (GlaxoSmithKline, UK)
  • Arm & Hammer (Church & Dwight, US)
  • Babool (Balsara Hygiene, India)
  • Colgate (Colgate-Palmolive, US)
  • Crest (Procter & Gamble, US)
  • Darlie (Hawley & Hazel Chemical Company, China)
  • Elmex (GABA International, Switzerland)
  • Kalodont (F A Sarg’s Sohn & Co, Austria)
  • Sensodyne (GlaxoSmithKline, US)
  • Solidox (Lilleborg, Norway)
  • Stomatol (Cederroth AB, Sweden)
  • Zendium (Unilever, Netherlands)


 

Searchable List of Toothpaste Exporting Countries

You can change the presentation order by clicking the triangle icon at the top of the columns.

RankExporter2017 Toothpaste Exports% World Total
1.Germany$361.7 million9.44%
2.Poland$359.3 million9.38%
3.China$325.8 million8.5%
4.Mexico$320.1 million8.4%
5.United Kingdom$276.8 million7.2%
6.United States$276.5 million7.2%
7.Slovakia$251.6 million6.6%
8.Thailand$212.9 million5.6%
9.Belgium$160.7 million4.2%
10.France$131.6 million3.4%
11.Netherlands$92.4 million2.4%
12.India$71.6 million1.9%
13.Russia$65.2 million1.7%
14.Italy$63.7 million1.7%
15.Ireland$62.8 million1.6%
16.Brazil$56.8 million1.5%
17.Denmark$52.3 million1.4%
18.Hong Kong$45.5 million1.2%
19.Japan$43.9 million1.1%
20.Spain$43.6 million1.1%
21.South Korea$38.9 million1%
22.Indonesia$33.8 million0.9%
23.United Arab Emirates$33.8 million0.9%
24.Czech Republic$33 million0.9%
25.Saudi Arabia$32.2 million0.8%
26.Vietnam$30.4 million0.8%
27.Guatemala$30.4 million0.8%
28.Hungary$29.7 million0.8%
29.Bulgaria$26.6 million0.7%
30.Egypt$24.9 million0.6%
31.Colombia$23 million0.6%
32.South Africa$22 million0.6%
33.Malaysia$18.6 million0.5%
34.Switzerland$15.6 million0.4%
35.Turkey$14.6 million0.4%
36.Singapore$14.2 million0.4%
37.Taiwan$13.6 million0.4%
38.Slovenia$12.6 million0.3%
39.Sweden$10.1 million0.3%
40.Latvia$8.5 million0.2%
41.Romania$8.3 million0.2%
42.Greece$8.3 million0.2%
43.Nepal$7.8 million0.2%
44.New Zealand$7.7 million0.2%
45.Luxembourg$7.1 million0.2%
46.Australia$6.2 million0.2%
47.Austria$3.9 million0.1%
48.Croatia$3.5 million0.1%
49.Canada$3.1 million0.1%
50.Portugal$2.8 million0.1%
51.Oman$2.8 million0.1%
52.Nigeria$2.6 million0.1%
53.Lithuania$2.5 million0.1%
54.Kenya$2.1 million0.1%
55.Argentina$2.1 million0.1%
56.Peru$2 million0.1%
57.Estonia$1.6 million0.04%
58.Belarus$1.3 million0.03%
59.Fiji$1.1 million0.03%
60.Senegal$1.1 million0.03%
61.Israel$1.1 million0.03%
62.Finland$1.1 million0.03%
63.Uganda$955,0000.02%
64.Norway$930,0000.02%
65.Moldova$889,0000.02%
66.Georgia$855,0000.02%
67.Panama$666,0000.02%
68.Ukraine$566,0000.01%
69.Pakistan$495,0000.01%
70.Serbia$398,0000.01%
71.Ghana$393,0000.01%
72.Chile$379,0000.01%
73.Ecuador$339,0000.01%
74.Tajikistan$308,0000.01%
75.Philippines$295,0000.01%
76.Kuwait$278,0000.01%
77.Tanzania$245,0000.01%
78.Sri Lanka$189,0000.005%
79.Kazakhstan$188,0000.005%
80.Trinidad/Tobago$162,0000.004%
81.Iran$149,0000.004%
82.Jordan$128,0000.003%
83.Cyprus$119,0000.003%
84.Morocco$95,0000.002%
85.Kyrgyzstan$83,0000.002%
86.Suriname$74,0000.002%
87.Sierra Leone$64,0000.002%
88.Dominican Republic$61,0000.002%
89.Bangladesh$61,0000.002%
90.Côte d'Ivoire$57,0000.001%
91.Bosnia/Herzegovina$56,0000.001%
92.Macao$56,0000.001%
93.Lebanon$48,0000.001%
94.Barbados$47,0000.001%
95.Tunisia$41,0000.001%
96.Bahamas$37,0000.001%
97.Nicaragua$31,0000.001%
98.Macedonia$26,0000.001%
99.Uruguay$25,0000.001%
100.Jamaica$25,0000.001%
101.Belize$24,0000.001%
102.Namibia$21,0000.001%
103.Costa Rica$20,0000.001%
104.Armenia$19,0000.0005%
105.Haiti$18,0000.0005%
106.Mauritius$18,0000.0005%
107.Swaziland$18,0000.0005%
108.Uzbekistan$17,0000.0004%
109.Antigua/Barbuda$14,0000.0004%
110.Burundi$13,0000.0003%
111.Iraq$13,0000.0003%
112.St Maarten (Dutch part)$12,0000.0003%
113.Zambia$9,0000.0002%
114.Togo$9,0000.0002%
115.Syria$5,0000.0001%
116.Samoa$5,0000.0001%
117.Montenegro$5,0000.0001%
118.El Salvador$5,0000.0001%
119.Gambia$4,0000.0001%
120.British Virgin Islands$1,0000.00003%
121.Bahrain$1,0000.00003%
122.Malta$1,0000.00003%
123.Aruba$1,0000.00003%
124.Paraguay$1,0000.00003%
125.US Minor Outlying Is$1,0000.00003%

See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country

Research Sources:
Investopedia, Net Exports Definition. Accessed on August 29, 2018

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on August 29, 2018

Trade Map, International Trade Centre. Accessed on August 29, 2018

Wikipedia, List of toothpaste brands. Accessed on August 29, 2018