Top Toothpaste Exports by Country

Fancy toothpaste (courtesy of Pixabay)

Fancy toothpaste (Pixabay)

Toothpaste exports by country totaled US$3.5 billion in 2016, up by just 0.6% for all toothpaste shippers over the five-year period starting in 2012. Globally, the value of exported toothpaste gained 4.1% from 2015 to 2016.

Among continents, European countries accounted for the highest dollar worth of exported toothpaste during 2016 with shipments valued at $1.9 billion or over half (53.2%) of globally exported toothpaste. In second place were Asian exporters at 25.5% while 15.6% of worldwide toothpaste shipments originated from North America.

Smaller percentages came from Latin America (excluding Mexico but including the Caribbean) at 3.2%, Africa at 2.1% and Oceania led by New Zealand and Australia at 0.4%.

The 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.

Top Toothpaste Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2016:

  1. Poland: US$338.5 million (9.6% of total toothpaste exports)
  2. Germany: $323.7 million (9.2%)
  3. China: $298.8 million (8.5%)
  4. Mexico: $290.6 million (8.3%)
  5. United Kingdom: $278.7 million (7.9%)
  6. United States: $254.5 million (7.2%)
  7. Thailand: $190.8 million (5.43%)
  8. Slovakia: $188.2 million (5.36%)
  9. Belgium: $137 million (3.9%)
  10. France: $123.3 million (3.5%)
  11. Netherlands: $73.6 million (2.1%)
  12. India: $58.3 million (1.7%)
  13. South Korea: $57.9 million (1.65%)
  14. Italy: $55.1 million (1.57%)
  15. Brazil: $53.2 million (1.5%)

The listed 15 countries shipped 77.5% of all toothpaste exports in 2016 by value.

Among the above countries, the fastest-growing toothpaste exporters since 2012 was South Korea via its 190% gain in value since 2012. In second place was Italy (up 107.6%), followed by the Netherlands (up 107.1%) and India (up 42.5%).

Bucking the upbeat trend were four toothpaste exporters: Thailand (down -5.3%), Mexico (down -7.6%), United Kingdom (down -14.4%), Germany (down -25.3%) and Brazil (down -40.7%).

Advantages

The following countries posted the highest positive net exports for toothpaste during 2016. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.

  1. Mexico: US$275.3 million (net export surplus down -7.7% since 2012)
  2. Poland: $238 million (up 36.2%)
  3. Slovakia: $167.8 million (up 36.5%)
  4. Thailand: $166.9 million (up 0.2%)
  5. China: $165.9 million (down -6.3%)
  6. Germany: $161.4 million (down -44%)
  7. United Kingdom: $121.2 million (down -35.1%)
  8. United States : $61.2 million (up 266.2%)
  9. India: $43.1 million (up 59.6%)
  10. Belgium: $37.6 million (up 1,545%)
  11. Egypt: $35.3 million (up 99.9%)
  12. Brazil: $30.8 million (down -25.9%)
  13. Vietnam: $29.9 million (up 33.5%)
  14. Guatemala: $24.6 million (up 21.2%)
  15. Indonesia: $20.8 million (up 7.9%)

Mexico has the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms strong Mexican competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for toothpaste during 2016. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.

  1. Canada: -US$155.9 million (net export deficit up 21.2% since 2012)
  2. United Arab Emirates: -$97.2 million (up 58.4%)
  3. Philippines: -$75.9 million (up 68.7%)
  4. Russia: -$74 million (down -36.8%)
  5. Australia: -$71.9 million (up 26.2%)
  6. Turkey: -$60.8 million (up 27.9%)
  7. Malaysia: -$54.6 million (up 0.8%)
  8. Taiwan: -$53.3 million (up 14.5%)
  9. Italy: -$49.9 million (down -44.1%)
  10. Hong Kong: -$47.1 million (up 91.8%)
  11. Saudi Arabia: -$42.7 million (up 56.6%)
  12. Chile: -$37.6 million (down -17.8%)
  13. Austria: -$36.2 million (up 120.1%)
  14. Sweden: -$36.2 million (up 7.4%)
  15. Israel: -$36.1 million (down -4.1%)

Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.

Brands

International Toothpaste Brands

Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.

  • Aquafresh (GlaxoSmithKline, UK)
  • Arm & Hammer (Church & Dwight, US)
  • Babool (Balsara Hygiene, India)
  • Colgate (Colgate-Palmolive, US)
  • Crest (Procter & Gamble, US)
  • Darlie (Hawley & Hazel Chemical Company, China)
  • Elmex (GABA International, Switzerland)
  • Kalodont (F A Sarg’s Sohn & Co, Austria)
  • Sensodyne (GlaxoSmithKline, US)
  • Solidox (Lilleborg, Norway)
  • Stomatol (Cederroth AB, Sweden)
  • Zendium (Unilever, Netherlands)


 

Searchable List of Toothpaste Exporting Countries

You can change the presentation order by clicking the triangle icon at the top of the columns.

RankExporter2016 Toothpaste Exports% World Total
1.PolandUS$338.5 million9.6%
2.Germany$323.7 million9.2%
3.China$298.8 million8.5%
4.Mexico$290.6 million8.3%
5.United Kingdom$278.7 million7.9%
6.United States$254.5 million7.2%
7.Thailand$190.8 million5.43%
8.Slovakia$188.2 million5.36%
9.Belgium$137 million3.9%
10.France$123.3 million3.5%
11.Netherlands$73.6 million2.1%
12.India$58.3 million1.7%
13.South Korea$57.9 million1.6%
14.Italy$55.1 million1.65%
15.Brazil$53.2 million1.57%
16.Denmark$51.4 million1.5%
17.Russia$46.1 million1.3%
18.Hong Kong$45.3 million1.3%
19.Vietnam$41.7 million1.2%
20.Spain$41.5 million1.2%
21.Egypt$36.7 million1.0%
22.Japan$36.4 million1.0%
23.Indonesia$35.8 million1.0%
24.Czech Republic$32.2 million0.9%
25.Ireland$31.9 million0.9%
26.Saudi Arabia$31.9 million0.9%
27.Guatemala$30.9 million0.9%
28.Hungary$27.6 million0.8%
29.South Africa$26.7 million0.8%
30.Bulgaria$24.8 million0.7%
31.Turkey$21.7 million0.6%
32.Slovenia$19.5 million0.6%
33.Malaysia$18.2 million0.5%
34.Colombia$17.9 million0.5%
35.United Arab Emirates$17 million0.5%
36.Taiwan$15.7 million0.4%
37.Luxembourg$13 million0.4%
38.Nepal$12.8 million0.4%
39.Switzerland$12.5 million0.4%
40.Singapore$11.5 million0.3%
41.Sweden$10.2 million0.3%
42.Romania$8.9 million0.3%
43.Latvia$7.6 million0.2%
44.Panama$6.9 million0.2%
45.New Zealand$6.6 million0.2%
46.Greece$6.1 million0.2%
47.Australia$5.1 million0.1%
48.Austria$4.3 million0.1%
49.Nigeria$4.3 million0.1%
50.Canada$3.5 million0.1%
51.Portugal$3.3 million0.1%
52.Croatia$2.5 million0.1%
53.Tunisia$2 million0.1%
54.Lithuania$1.8 million0.1%
55.Argentina$1.3 million0.04%
56.Belarus$1.3 million0.04%
57.Fiji$1.3 million0.04%
58.Moldova$1.1 million0.03%
59.Finland$1 million0.03%
60.Senegal$956,0000.03%
61.Peru$924,0000.03%
62.Uganda$837,0000.02%
63.Estonia$818,0000.02%
64.Israel$738,0000.02%
65.Kenya$591,0000.02%
66.Ecuador$553,0000.02%
67.Chile$510,0000.01%
68.Norway$418,0000.01%
69.Tanzania$412,0000.01%
70.Serbia$378,0000.01%
71.Jordan$358,0000.01%
72.Philippines$346,0000.01%
73.Pakistan$329,0000.01%
74.Oman$280,0000.01%
75.Kazakhstan$258,0000.01%
76.Morocco$253,0000.01%
77.Cyprus$252,0000.01%
78.Iran$248,0000.01%
79.Trinidad/Tobago$208,0000.01%
80.Georgia$203,0000.01%
81.Malta$202,0000.01%
82.Anguilla$188,0000.01%
83.Ghana$185,0000.01%
84.Kuwait$183,0000.01%
85.Rwanda$171,0000.005%
86.Zambia$166,0000.005%
87.Lebanon$162,0000.005%
88.Brunei Darussalam$135,0000.004%
89.Sri Lanka$131,0000.004%
90.Dominican Republic$110,0000.003%
91.Bahrain$71,0000.002%
92.Côte d'Ivoire$64,0000.002%
93.North Korea$55,0000.002%
94.Mauritius$51,0000.001%
95.Bangladesh$49,0000.001%
96.Belize$47,0000.001%
97.Suriname$45,0000.001%
98.Barbados$44,0000.001%
99.US Minor Outlying Is$41,0000.001%
100.Laos$39,0000.001%
101.Cambodia$32,0000.001%
102.Macedonia$32,0000.001%
103.Bosnia/Herzegovina$30,0000.001%
104.Costa Rica$30,0000.001%
105.Jamaica$25,0000.001%
106.Albania$23,0000.001%
107.Ukraine$21,0000.001%
108.El Salvador$20,0000.001%
109.Namibia$18,0000.001%
110.Niger$16,0000.0005%
111.Mauritania$15,0000.0004%
112.Montenegro$13,0000.0004%
113.Kyrgyzstan$13,0000.0004%
114.Uzbekistan$5,0000.0001%
115.Samoa$5,0000.0001%
116.Honduras$4,0000.0001%
117.Mali$4,0000.0001%
118.Saint Kitts/Nevis$4,0000.0001%
119.Gabon$4,0000.0001%
120.Angola$3,0000.0001%
121.St. Maarten (Dutch part)$3,0000.0001%
122.Mongolia$3,0000.0001%
123.Yemen$3,0000.0001%
124.Togo$2,0000.0001%
125.Aruba$2,0000.0001%
126.Saint Lucia$2,0000.0001%
127.Chad$1,0000.00003%
128.Democratic Rep. Congo$1,0000.00003%
129.Gambia$1,0000.00003%
130.Tajikistan$1,0000.00003%
131.Swaziland$1,0000.00003%
132.Venezuela$1,0000.00003%

See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country

Research Sources:
Investopedia, Net Exports Definition. Accessed on November 19, 2017

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on November 19, 2017

Trade Map, International Trade Centre. Accessed on November 19, 2017

Wikipedia, List of toothpaste brands. Accessed on November 19, 2017