Among continents, suppliers in Europe sold the highest dollar worth of exported toothpaste during 2019 with shipments valued at $2.2 billion or more than half (56.2%) of internationally exported toothpaste. In second place were Asian exporters at 25.6% while 12.9% of worldwide toothpaste shipments originated from North America. Smaller percentages came from Latin America (2.9%) excluding Mexico but including the Caribbean, Africa (1.9%), and Oceania (0.4%) mostly Australia and New Zealand.
For research purposes, the 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.
Top Toothpaste Exports by Country
Countries
Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2019.
- Poland: US$417.5 million (10.5% of total toothpaste exports)
- Germany: $395.6 million (9.9%)
- China: $392.6 million (9.8%)
- United States: $277.9 million (7%)
- Slovakia: $277.6 million (7%)
- United Kingdom: $245.2 million (6.1%)
- Mexico: $234 million (5.9%)
- Thailand: $231.4 million (5.8%)
- France: $129.6 million (3.2%)
- Belgium: $119.6 million (3%)
- Netherlands: $108 million (2.7%)
- Ireland: $91.9 million (2.3%)
- Japan: $73.4 million (1.8%)
- India: $71.8 million (1.8%)
- Italy: $67.9 million (1.7%)
By value, the listed 15 countries shipped 78.5% of globally exported toothpaste in 2019.
Among the top exporters, the fastest-growing exporters of toothpaste since 2015 were: Japan (up 202%), Netherlands (up 111.9%), Italy (up 73.3%) and India (up 63.6%).
Two countries posted declines in their international sales of toothpaste: Mexico (down -26.3%) and the United Kingdom (down -0.2%).
Advantages
The following countries posted the highest positive net exports for toothpaste during 2019. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.
- Poland: US$292 million (net export surplus up 41.4% since 2015)
- Slovakia: $258.5 million (up 41.2%)
- Mexico: $218.4 million (down -25.8%)
- Germany: $207.9 million (up 29.2%)
- Thailand: $205.8 million (up 31.9%)
- China: $162.5 million (down -18%)
- United Kingdom: $81.2 million (down -14.2%)
- Ireland: $68.2 million (up 63.1%)
- India: $63.5 million (up 103.2%)
- United States: $61.8 million (down -10.3%)
- Egypt: $47.6 million (up 50.7%)
- Guatemala: $26.6 million (down -10.6%)
- Belgium: $22.2 million (up 41.3%)
- Denmark: $15 million (up 24.9%)
- Brazil: $13.7 million (down -62%)
Overtaking Mexico in 2018, Poland generated the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms Poland’s strong competitive advantages for this specific product category.
Opportunities
The following countries posted the highest negative net exports for toothpaste during 2019. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.
- Canada: -US$153.4 million (net export deficit down -10.4% since 2015)
- Philippines: -$124 million (up 154.3%)
- Saudi Arabia: -$110.3 million (up 172.5%)
- Australia: -$85.7 million (up 32.9%)
- Russia: -$80.1 million (down -10.6%)
- Malaysia: -$70.3 million (up 39.8%)
- Taiwan: -$63.2 million (up 15.5%)
- Turkey: -$52.5 million (down -20%)
- Italy: -$47.9 million (down -22.7%)
- United Arab Emirates: -$44.8 million (down -56.3%)
- Hong Kong: -$44.2 million (up 11.4%)
- Israel: -$43.9 million (up 27.5%)
- Austria: -$43.1 million (up 51.1%)
- Ukraine: -$40.2 million (up 17.6%)
- Chile: -$39.9 million (up 11.6%)
Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.
Brands
International Toothpaste Brands
Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.
- Aquafresh (GlaxoSmithKline, UK)
- Arm & Hammer (Church & Dwight, US)
- Babool (Balsara Hygiene, India)
- Colgate (Colgate-Palmolive, US)
- Crest (Procter & Gamble, US)
- Darlie (Hawley & Hazel Chemical Company, China)
- Elmex (GABA International, Switzerland)
- Kalodont (F A Sarg’s Sohn & Co, Austria)
- Sensodyne (GlaxoSmithKline, US)
- Solidox (Lilleborg, Norway)
- Stomatol (Cederroth AB, Sweden)
- Zendium (Unilever, Netherlands)
Searchable List of Toothpaste Exporting Countries in 2019
You can change the presentation order by clicking the triangle icon at the top of the columns. An entry of 0% in the right-most column means that 2018 data was unavailable.
| Rank | Exporter | Toothpaste Exports (US$) | 2018-9 |
|---|---|---|---|
| 1. | Poland | $417,483,000 | -3.9% |
| 2. | Germany | $395,558,000 | +8.8% |
| 3. | China | $392,626,000 | +8.9% |
| 4. | United States | $277,900,000 | -1.7% |
| 5. | Slovakia | $277,613,000 | -2.1% |
| 6. | United Kingdom | $245,242,000 | -5.9% |
| 7. | Mexico | $233,991,000 | -23.2% |
| 8. | Thailand | $231,419,000 | +2.3% |
| 9. | France | $129,646,000 | -5.4% |
| 10. | Belgium | $119,604,000 | -20.2% |
| 11. | Netherlands | $108,016,000 | +2.4% |
| 12. | Ireland | $91,913,000 | +3.1% |
| 13. | Japan | $73,449,000 | +29.5% |
| 14. | India | $71,764,000 | -3.9% |
| 15. | Italy | $67,908,000 | +15.7% |
| 16. | Russia | $61,852,000 | -5.5% |
| 17. | Hong Kong | $58,401,000 | +0.1% |
| 18. | Spain | $55,817,000 | +3.6% |
| 19. | Denmark | $55,516,000 | +8% |
| 20. | South Korea | $55,348,000 | +13.6% |
| 21. | Egypt | $50,134,000 | +147.9% |
| 22. | Brazil | $41,406,000 | -5.3% |
| 23. | Guatemala | $34,810,000 | +7.4% |
| 24. | Hungary | $34,744,000 | +6.8% |
| 25. | Czech Republic | $32,054,000 | +18.6% |
| 26. | Colombia | $30,266,000 | +32% |
| 27. | Bulgaria | $29,012,000 | -0.2% |
| 28. | United Arab Emirates | $27,488,000 | -78.6% |
| 29. | Malaysia | $24,336,000 | +3.9% |
| 30. | South Africa | $21,472,000 | -13.7% |
| 31. | Switzerland | $20,863,000 | +6.6% |
| 32. | Slovenia | $19,680,000 | +7.7% |
| 33. | Indonesia | $17,646,000 | -38.1% |
| 34. | Sweden | $17,168,000 | +8.6% |
| 35. | Vietnam | $16,453,000 | -55.3% |
| 36. | Romania | $14,872,000 | +13% |
| 37. | Taiwan | $14,446,000 | -6% |
| 38. | Saudi Arabia | $11,726,000 | -48.5% |
| 39. | Latvia | $11,145,000 | -20.6% |
| 40. | Singapore | $11,067,000 | +28% |
| 41. | Australia | $10,285,000 | +12.5% |
| 42. | Norway | $7,409,000 | +27.9% |
| 43. | New Zealand | $6,860,000 | -29.8% |
| 44. | Nepal | $6,668,000 | -9.9% |
| 45. | Turkey | $6,480,000 | -13.7% |
| 46. | Austria | $4,159,000 | +6.3% |
| 47. | Croatia | $4,131,000 | -5.4% |
| 48. | Portugal | $3,990,000 | +0.7% |
| 49. | Greece | $3,879,000 | -48.8% |
| 50. | Argentina | $3,344,000 | -21.2% |
| 51. | Lithuania | $3,122,000 | +12.3% |
| 52. | Peru | $3,050,000 | +27.4% |
| 53. | Luxembourg | $2,949,000 | -49.4% |
| 54. | Estonia | $2,857,000 | -7.5% |
| 55. | Canada | $2,695,000 | -4.3% |
| 56. | Nigeria | $2,668,000 | +28.2% |
| 57. | Belarus | $2,270,000 | -35.6% |
| 58. | Finland | $1,467,000 | +13.2% |
| 59. | Serbia | $1,280,000 | +169.5% |
| 60. | Senegal | $1,194,000 | -18.8% |
| 61. | Georgia | $968,000 | +156.1% |
| 62. | Albania | $826,000 | 0% |
| 63. | Panama | $756,000 | -46.7% |
| 64. | Gambia | $752,000 | 0% |
| 65. | Chile | $722,000 | -2.3% |
| 66. | Israel | $629,000 | -9.5% |
| 67. | Kazakhstan | $466,000 | +8.9% |
| 68. | Ecuador | $432,000 | +1.9% |
| 69. | Tanzania | $177,000 | -59.8% |
| 70. | Macao | $164,000 | 0% |
| 71. | Malawi | $151,000 | 0% |
| 72. | Philippines | $135,000 | +35% |
| 73. | Mauritius | $132,000 | +7.3% |
| 74. | Morocco | $131,000 | +10.1% |
| 75. | Kenya | $111,000 | -92.4% |
| 76. | Togo | $111,000 | -40.3% |
| 77. | Iran | $104,000 | -76.5% |
| 78. | Moldova | $89,000 | -92.3% |
| 79. | Ghana | $83,000 | -87.6% |
| 80. | Bosnia/Herzegovina | $78,000 | -38.6% |
| 81. | Ivory Coast | $72,000 | -86.3% |
| 82. | Sri Lanka | $70,000 | -67.1% |
| 83. | Uzbekistan | $64,000 | -3% |
| 84. | Seychelles | $57,000 | 0% |
| 85. | Malta | $55,000 | 0% |
| 86. | Pakistan | $44,000 | -92% |
| 87. | Barbados | $42,000 | -33.3% |
| 88. | Montenegro | $40,000 | +566.7% |
| 89. | North Macedonia | $37,000 | -15.9% |
| 90. | Ukraine | $34,000 | -92.8% |
| 91. | Kuwait | $34,000 | -71.7% |
| 92. | Armenia | $25,000 | -13.8% |
| 93. | Costa Rica | $21,000 | +200% |
| 94. | Algeria | $17,000 | +6.3% |
| 95. | Afghanistan | $17,000 | 0% |
| 96. | Bangladesh | $16,000 | -38.5% |
| 97. | Namibia | $16,000 | +300% |
| 98. | Jordan | $15,000 | -88% |
| 99. | Tokelau | $13,000 | 0% |
| 100. | Curaçao | $11,000 | -63.3% |
| 101. | Honduras | $7,000 | +250% |
| 102. | Azerbaijan | $7,000 | 0% |
| 103. | Eswatini | $6,000 | 0% |
| 104. | Lebanon | $5,000 | -89.6% |
| 105. | Cyprus | $4,000 | 0% |
| 106. | Cambodia | $3,000 | 0% |
| 107. | Botswana | $3,000 | -95.7% |
| 108. | Kyrgyzstan | $3,000 | -97.6% |
| 109. | El Salvador | $3,000 | 0% |
| 110. | Sierra Leone | $3,000 | 0% |
| 111. | Syria | $3,000 | 0% |
| 112. | Tunisia | $2,000 | -98.6% |
| 113. | Zambia | $2,000 | 0% |
| 114. | Lesotho | $2,000 | -33.3% |
| 115. | Aruba | $2,000 | +100% |
| 116. | Mongolia | $1,000 | 0% |
| 117. | Jamaica | $1,000 | -95.5% |
| 118. | Myanmar (Burma) | $1,000 | -90.9% |
See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country
Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on May 28, 2020
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on May 28, 2020
International Trade Centre, Trade Map. Accessed on May 28, 2020
Investopedia, Net Exports Definition. Accessed on May 28, 2020
Wikipedia, List of toothpaste brands. Accessed on May 28, 2020