Top Brandy Exporters

Glass of brandy

Glass of brandy

Worldwide sales for brandy exports by country totaled US$5 billion in 2018. Overall the value of exported brandy rose by an average 20.9% for all exporting countries since 2014 when brandy shipments were valued at $4.1 billion. Year over year, the value of globally exported brandy appreciated by 16.2% from 2017 to 2018.

Among continents, North America sold the highest dollar worth of exported brandy during 2018 with shipments valued at $1.9 billion or over a third (37.4%) of the global total. Close behind in second place were European exporters at 34.2% while 25.4% of worldwide brandy shipments originated from Asia.

Smaller percentages of exported brandy came from Latin America (1.6%) excluding Mexico but including the Caribbean, Oceania (0.8%) mostly Australia and New Zealand, then Africa (0.6%).

For research purposes, the 6-digit Harmonized Tariff System code prefix is 220890 for brandy.

Brandy Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of brandy during 2018.

  1. Mexico: US$1.6 billion (32.9% of total brandy exports)
  2. China: $681.5 million (13.6%)
  3. Italy: $266.1 million (5.3%)
  4. Germany: $234.8 million (4.7%)
  5. United Kingdom: $223.9 million (4.5%)
  6. Hong Kong: $223.3 million (4.5%)
  7. United States: $222.4 million (4.4%)
  8. France: $187.4 million (3.7%)
  9. Spain: $140 million (2.8%)
  10. Netherlands: $114.3 million (2.3%)
  11. North Korea: $109.6 million (2.2%)
  12. Belgium: $89.8 million (1.8%)
  13. Singapore: $73.6 million (1.5%)
  14. Greece: $70.1 million (1.4%)
  15. Latvia: $69 million (1.4%)

By value, the listed 15 countries shipped 86.9% of global brandy exports in 2018.

Among the top exporters, the fastest-growing brandy exporters since 2014 were: Netherlands (up 115.2%), Italy (up 107.4%), China (up 92.7%) and Belgium (up 49.9%).

Four countries posted declines in their exported brandy sales namely: United Kingdom (down -46.6%), North Korea (down -18%), France (down -10.7%) and Germany (down -0.9%).

Advantages

The following countries posted the highest positive net exports for brandy during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported brandy and its import purchases for that same commodity.

  1. Mexico: US$1.6 billion (net export surplus up 36.5% since 2014)
  2. China: $552.3 million (up 93.4%)
  3. Italy: $222.9 million (up 140.3%)
  4. France: $106.7 million (down -29.3%)
  5. United Kingdom: $98.4 million (down -69.9%)
  6. South Korea: $88.3 million (down -27%)
  7. Greece: $52.9 million (down -4.4%)
  8. Turkey: $37.2 million (up 15.1%)
  9. Belgium: $34.5 million (up 846.5%)
  10. Latvia: $31.7 million (down -10.4%)
  11. Taiwan: $26.6 million (up 93%)
  12. Austria: $20.3 million (up 122.5%)
  13. Jamaica: $15.2 million (up 473.9%)
  14. Costa Rica: $14.5 million (reversing a -$3.1 million deficit)
  15. Finland: $9.7 million (down -53.7%)

Mexico has the highest surplus in the international trade of brandy. In turn, this positive cashflow confirms strong Mexican competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for brandy during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported brandy purchases and its exports for that same commodity.

  1. United States: -US$1.4 billion (net export deficit up 48.5% since 2014)
  2. Vietnam: -$242.6 million (reversing a $9.3 million surplus)
  3. Canada: -$133 million (up 25.8%)
  4. Russia: -$84 million (down -21%)
  5. Japan: -$78.8 million (down -20.2%)
  6. Germany: -$78.8 million (up 379.8%)
  7. India: -$78.5 million (up 5%)
  8. United Arab Emirates: -$39.4 million (up 108.6%)
  9. Spain: -$37.5 million (up 385.7%)
  10. Switzerland: -$37.4 million (up 10.5%)
  11. Macao: -$34.6 million (up 67.3%)
  12. Hong Kong: -$32.2 million (reversing a $44.5 million surplus)
  13. Denmark: -$26.7 million (up 502.3%)
  14. Australia: -$26 million (reversing an $8.5 million surplus)
  15. Panama: -$23.4 million (up 192.5%)

The United States of America incurred the highest deficit in the international trade of brandy. In turn, this negative cashflow highlights America’s competitive disadvantages for this specific product category but also signals opportunities for brandy-supplying countries that help satisfy the powerful demand.

Brands

Top Brandy Brands

Below are 10 of the most popular global brands of brandy according to Ranker.com. Shown within parenthesis is the country where the headquarters for the brand’s manufacturer is located.

  • Asbach Uralt (Germany)
  • Camus Cognac (France)
  • Courvoisier (France)
  • E&J Gallo Winery (United States)
  • Hennessy (France)
  • Honey Bee (India)
  • Martell (France)
  • Metaxa (Greece)
  • Paul Masson (United States)
  • Rémy Martin (France)


 

See also Top Vodka Exporters, Beer Exports by Country, Wine Exports by Country and Major Export Companies: Alcoholic Beverages

Research Sources:
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on June 2, 2019

Investopedia, Net Exports Definition. Accessed on June 2, 2019

Ranker.com, The Best Brandy Brands From Around the World, Ranked. Accessed on June 19, 2018

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on June 2, 2019

Trade Map, International Trade Centre. Accessed on June 2, 2019