Top Brandy Exporters

Glass of brandy

Glass of brandy

Worldwide sales for brandy exports by country totaled US$4.3 billion in 2017.

Overall the value of brandy exports rose by an average 10.8% for all exporting countries since 2013 when brandy shipments were valued at $3.8 billion. Year over year, the value of globally exported brandy appreciated by 6.5% from 2016 to 2017.

Among continents, European countries generated the highest dollar worth of exported brandy during 2017 with shipments valued at $1.6 billion or over a third (37.6%) of the global total. Close behind in second place were North American exporters at 36.2% while 23.2% of worldwide brandy shipments originated from Asia.

Smaller percentages of exported brandy came from Latin America (excluding Mexico) plus the Caribbean at 1.4%, Oceania (mostly Australia, New Zealand and Cook Islands) at 1% then African exporters at 0.6%.

The 6-digit Harmonized Tariff System code prefix is 220890 for brandy.

Brandy Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of brandy during 2017.

  1. Mexico: US$1.4 billion (32.6% of total brandy exports)
  2. China: $492.5 million (11.6%)
  3. United Kingdom: $360.3 million (8.5%)
  4. Germany: $250.5 million (5.9%)
  5. Hong Kong: $176.7 million (4.1%)
  6. France: $174.5 million (4.1%)
  7. Italy: $156.5 million (3.7%)
  8. United States: $150.5 million (3.5%)
  9. South Korea: $106.7 million (2.5%)
  10. Netherlands: $93.2 million (2.2%)
  11. Spain: $89.1 million (2.1%)
  12. Latvia: $69.6 million (1.6%)
  13. Greece: $66.9 million (1.6%)
  14. Belgium: $58.4 million (1.4%)
  15. Singapore: $53.8 million (1.3%)

By value, the listed 15 countries shipped 86.5% of global brandy exports in 2017.

Among the top exporters, the fastest-growing brandy exporters since 2013 were: China (up 76%), Netherlands (up 49.2%), Mexico (up 36%) and Latvia (up 34.6%).

Four countries posted declines in their exported brandy sales namely: Singapore (down -28.7%), France (down -25.3%), South Korea (down -16%) and the United Kingdom (down -5%).

Advantages

The following countries posted the highest positive net exports for brandy during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported brandy and its import purchases for that same commodity.

  1. Mexico: US$1.4 billion (net export surplus up 36.2% since 2013)
  2. China: $400.7 million (up 95.4%)
  3. United Kingdom: $271 million (down -9.8%)
  4. Italy: $122.1 million (up 11.1%)
  5. France: $111.2 million (down -38.5%)
  6. South Korea: $87.2 million (down -25.2%)
  7. Greece: $50.8 million (up 6.9%)
  8. Turkey: $35.3 million (up 24.8%)
  9. Latvia: $26.2 million (down -13.7%)
  10. Finland: $18.4 million (down -10.6%)
  11. Taiwan: $18.1 million (down -32.6%)
  12. Austria: $16.3 million (up 1,662%)
  13. Costa Rica: $15.1 million (reversing a -$2.5 million deficit)
  14. Brazil: $10.1 million (up 45.6%)
  15. Belgium: $7.2 million (reversing a -$4 billion deficit)

Mexico has the highest surplus in the international trade of brandy. In turn, this positive cashflow confirms strong Mexican competitive advantages for this specific product category.

Opportunities

The following countries posted the highest negative net exports for brandy during 2017. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported brandy purchases and its exports for that same commodity.

  1. United States: -US$1.2 billion (net export deficit up 71.1% since 2013)
  2. Vietnam: -$183.9 million (reversing a $10.5 million surplus)
  3. Canada: -$106.7 million (up 8.5%)
  4. Russia: -$90.8 million (down -24%)
  5. Japan: -$90.5 million (down -22.3%)
  6. India: -$52.7 million (down -26.6%)
  7. Spain: -$49.6 million (up 129.5%)
  8. Germany: -$44.9 million (reversing a $1.7 million surplus)
  9. Switzerland: -$34.6 million (up 6.4%)
  10. United Arab Emirates: -$27.9 million (up 64.2%)
  11. Macao: -$27.2 million (no 2013 data)
  12. Panama: -$23.4 million (reversing a $963,000 surplus)
  13. Denmark: -$23.1 million (up 152.7%)
  14. Sweden: -$22.2 million (up 12.5%)
  15. Luxembourg: -$17 million (up 9.3%)

The United States of America incurred the highest deficit in the international trade of brandy. In turn, this negative cashflow highlights America’s competitive disadvantages for this specific product category but also signals opportunities for brandy-supplying countries that help satisfy the powerful demand.

Brands

Top Brandy Brands

Below are 10 of the most popular global brands of brandy according to Ranker.com. Shown within parenthesis is the country where the headquarters for the brand’s manufacturer is located.

  • Asbach Uralt (Germany)
  • Camus Cognac (France)
  • Courvoisier (France)
  • E&J Gallo Winery (United States)
  • Hennessy (France)
  • Honey Bee (India)
  • Martell (France)
  • Metaxa (Greece)
  • Paul Masson (United States)
  • Rémy Martin (France)


 

See also Mexico’s Top 10 Exports and Mexico’s Top Trading Partners

Research Sources:
Investopedia, Net Exports Definition. Accessed on June 19, 2018

Ranker.com, The Best Brandy Brands From Around the World, Ranked. Accessed on June 19, 2018

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on June 19, 2018

Trade Map, International Trade Centre. Accessed on June 19, 2018