The value of beauty cosmetics and skincare products imports rose 15.4% for all importing countries since 2020 when international purchases of beauty cosmetics and skincare products cost a total $64.9 billion.
Year over year, worldwide spending for globally imported beauty cosmetics and skincare goods fell -2.3% from $76.6 billion worth of imports during 2023.
The 5 biggest buyers of imported beauty cosmetics and skincare in 2024 were mainland China, United States of America, Hong Kong, Germany and the United Kingdom. Collectively, those purchasing nations bought over four-fifths (41.5%) of global imports for these specialized personal care products.
From a continental perspective, Asian countries bought the highest dollar worth of imported beauty cosmetics and skincare products during 2024 with purchases amounting to $32.4 billion or 43.3% of the global total. In second place were importers in Europe at 36% while another 14.4% of beauty cosmetics and skincare products imported worldwide was delivered to buyers located in North America.
Smaller percentages went to customers in Latin America (2.8%) excluding Mexico but including the Caribbean, Oceania (1.9%) led by Australia and New Zealand, then Africa (1.6%).
For research purposes, the 4-digit Harmonized Tariff System code prefix is 3304 for beauty or make-up preparations and skincare products including sunscreen.
Beauty Cosmetics and Skincare Imports by Country
Below are the 15 countries that imported the highest dollar value worth of beauty cosmetics and skincare products during 2024.
- mainland China: US$13 billion (17.4% of total beauty/skincare imports)
- United States: $7.8 billion (10.4%)
- Hong Kong: $4 billion (5.4%)
- Germany: $3.2 billion (4.2%)
- United Kingdom: $3.1 billion (4.1%)
- France: $2.74 billion (3.7%)
- Singapore: $2.69 billion (3.6%)
- Canada: $2 billion (2.7%)
- Netherlands: $1.9 billion (2.5%)
- Japan: $1.8 billion (2.4%)
- Spain: $1.64 billion (2.2%)
- Poland: $1.63 billion (2.2%)
- Italy: $1.62 billion (2.2%)
- United Arab Emirates: $1.42 billion (1.9%)
- Belgium: $1.38 billion (1.8%)
By value, the listed 15 countries purchased about two-thirds (66.6%) of all beauty and skincare imported in 2024.
Among the above countries, the fastest-growing markets for beauty and skincare products since 2023 were: United States of America (up 14%), Japan (up 13.5%), United Kingdom (up 11.7%) and Poland (up 9.4%).
Those countries that posted declines in their purchases of imported beauty and skincare products were led by: Hong Kong (down -30.6% from 2023), United Arab Emirates (down -12.9%), Singapore (down -10.2%) and mainland China (down -9.8%).
Searchable List of Importers for Beauty Cosmetics/Skincare Goods
The strongest 100 importers of beauty cosmetics and skincare products showcased in the database below accounted for 98.9% of related imports in 2024.
| Rank | Importer | Beauty/Skincare Imports | 2023-4 |
|---|---|---|---|
| 1. | mainland China | $13,023,165,000 | -9.8% |
| 2. | United States | $7,792,401,000 | +14% |
| 3. | Hong Kong | $4,035,736,000 | -30.6% |
| 4. | Germany | $3,157,699,000 | +5.6% |
| 5. | United Kingdom | $3,074,412,000 | +11.7% |
| 6. | France | $2,739,607,000 | +4.5% |
| 7. | Singapore | $2,687,244,000 | -10.2% |
| 8. | Canada | $1,999,456,000 | +1.7% |
| 9. | Netherlands | $1,895,327,000 | -7.3% |
| 10. | Japan | $1,808,436,000 | +13.5% |
| 11. | Spain | $1,638,120,000 | +3.3% |
| 12. | Poland | $1,632,039,000 | +9.4% |
| 13. | Italy | $1,623,752,000 | +4.1% |
| 14. | United Arab Emirates | $1,415,680,000 | -12.9% |
| 15. | Belgium | $1,380,630,000 | -2.9% |
| 16. | Australia | $1,147,713,000 | +0.3% |
| 17. | Russia | $1,093,021,000 | -3.4% |
| 18. | Saudi Arabia | $1,057,610,000 | +8.7% |
| 19. | Czech Republic | $997,897,000 | +2.5% |
| 20. | Mexico | $958,148,000 | +9% |
| 21. | Taiwan | $950,977,000 | +0.2% |
| 22. | South Korea | $921,335,000 | -1.4% |
| 23. | Thailand | $831,189,000 | +14.8% |
| 24. | Vietnam | $828,107,000 | +166.1% |
| 25. | Austria | $740,829,000 | +25.6% |
| 26. | Switzerland | $714,077,000 | +9.6% |
| 27. | Macao | $657,639,000 | -59.7% |
| 28. | Sweden | $643,178,000 | +9% |
| 29. | Malaysia | $625,540,000 | +13.8% |
| 30. | Türkiye | $614,191,000 | +6.3% |
| 31. | Ireland | $572,166,000 | +8.5% |
| 32. | Denmark | $553,277,000 | +17.5% |
| 33. | Norway | $490,106,000 | +18.5% |
| 34. | Indonesia | $487,387,000 | +10.1% |
| 35. | India | $425,390,000 | -63.7% |
| 36. | Portugal | $409,268,000 | +8.1% |
| 37. | Romania | $378,061,000 | +13.6% |
| 38. | Hungary | $370,603,000 | +20.6% |
| 39. | Chile | $331,234,000 | +16.6% |
| 40. | Greece | $309,650,000 | +10% |
| 41. | Ukraine | $297,553,000 | +4.5% |
| 42. | Slovakia | $296,405,000 | +7.3% |
| 43. | Kazakhstan | $281,332,000 | +20.5% |
| 44. | Croatia | $277,667,000 | +13.1% |
| 45. | New Zealand | $269,169,000 | +8.3% |
| 46. | Colombia | $268,674,000 | +10.2% |
| 47. | Brazil | $256,577,000 | +7.7% |
| 48. | South Africa | $251,410,000 | +13% |
| 49. | Finland | $237,149,000 | +8.5% |
| 50. | Philippines | $235,161,000 | +10.6% |
| 51. | Israel | $221,153,000 | +35.3% |
| 52. | Peru | $195,931,000 | +1.1% |
| 53. | Bulgaria | $182,460,000 | +18.6% |
| 54. | Lithuania | $179,050,000 | -35.6% |
| 55. | Panama | $170,145,000 | +7.9% |
| 56. | Ecuador | $162,352,000 | +5.4% |
| 57. | Oman | $160,683,000 | +46.3% |
| 58. | Iraq | $157,847,000 | -32.3% |
| 59. | Morocco | $141,867,000 | +1.1% |
| 60. | Kuwait | $126,330,000 | -67% |
| 61. | Serbia | $124,792,000 | +22.9% |
| 62. | Slovenia | $121,510,000 | +1.4% |
| 63. | Luxembourg | $121,261,000 | +29.4% |
| 64. | Argentina | $118,257,000 | -20% |
| 65. | Estonia | $110,703,000 | +27.2% |
| 66. | Guatemala | $109,932,000 | +17.7% |
| 67. | Kyrgyzstan | $99,801,000 | +144.1% |
| 68. | Cyprus | $98,453,000 | +13.9% |
| 69. | Latvia | $97,426,000 | +8.9% |
| 70. | Nigeria | $87,696,000 | +183.6% |
| 71. | Dominican Republic | $81,311,000 | +4.7% |
| 72. | Bosnia/Herzegovina | $79,763,000 | +18.8% |
| 73. | Costa Rica | $78,714,000 | +11% |
| 74. | Qatar | $77,627,000 | -55.6% |
| 75. | Georgia | $77,129,000 | +11.9% |
| 76. | Ghana | $68,987,000 | +564.2% |
| 77. | El Salvador | $67,019,000 | +19.4% |
| 78. | Belarus | $64,319,000 | +13.5% |
| 79. | Uzbekistan | $61,783,000 | +107.4% |
| 80. | Azerbaijan | $61,015,000 | +2.4% |
| 81. | Egypt | $58,347,000 | +1% |
| 82. | Zimbabwe | $50,344,000 | +175.9% |
| 83. | Laos | $49,857,000 | +7.5% |
| 84. | Jordan | $48,406,000 | -43.2% |
| 85. | Paraguay | $48,199,000 | +14.6% |
| 86. | Moldova | $46,181,000 | +10.7% |
| 87. | Tunisia | $44,826,000 | +19.9% |
| 88. | Albania | $44,396,000 | +17.1% |
| 89. | Namibia | $44,215,000 | +23.7% |
| 90. | Lebanon | $43,552,000 | -9.9% |
| 91. | Bangladesh | $41,026,000 | -1% |
| 92. | Nepal | $40,805,000 | +7.7% |
| 93. | Bolivia | $39,730,000 | -8.2% |
| 94. | Libya | $39,082,000 | -44.2% |
| 95. | Botswana | $38,020,000 | +18.9% |
| 96. | Iceland | $37,542,000 | +0.5% |
| 97. | Andorra | $36,966,000 | +1% |
| 98. | Armenia | $35,553,000 | +30% |
| 99. | Algeria | $34,980,000 | -16.7% |
| 100. | Honduras | $34,779,000 | +7.7% |
Expanding our focus to the top 100 buyers of imported beauty cosmetics and skincare products, the strongest growers were Ghana (up 564.2% from 2023), Nigeria (up 183.6%), Zimbabwe (up 175.9%), Vietnam (up 166.1%), Kyrgyzstan (up 144.1%) and Uzbekistan (up 107.4%).
You can change the presentation order by clicking the triangle icon at the top of any of the columns above. The right-most column highlights the percentage change in the value of imported goods related to beauty and skincare from 2023 to 2024.
A value of 0% in that column means no 2023 data was available.
Beauty Cosmetics/Skincare Products Imported into China
China’s global purchases of imported beauty cosmetics and skincare products totaled US$13 billion in 2024. Below are the top 15 suppliers from which China imported the highest dollar value worth of beauty cosmetics and skincare products during 2023. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- France: US$3.6 billion (down -9.4% from 2023)
- Japan: $2.5 billion (down -27.4%)
- South Korea: $1.9 billion (down -5.5%)
- United States: $1.5 billion (down -1.9%)
- United Kingdom: $1.2 billion (up 21.6%)
- Italy: $460.4 million (up 0.4%)
- Belgium: $284.7 million (up 28.1%)
- Canada: $221.6 million (down -1.9%)
- Germany: $204.6 million (down -11.2%)
- Switzerland: $189.7 million (down -25.6%)
- Thailand: $130.2 million (down -16%)
- Spain: $104.8 million (down -31.9%)
- Australia: $103.7 million (up 6.3%)
- Poland: $82.2 million (down -43.4%)
- Taiwan: $61.1 million (up 3.3%)
By value, the listed 15 countries shipped 97.3% of beauty and skincare goods imported by mainland China in 2024.
Among the above countries, the fastest-growing suppliers of beauty and skincare goods to China since 2023 were: Belgium (up 28.1%), United Kingdom (up 21.6%), Australia (up 6.3%) and Taiwan (up 3.3%).
Countries that experienced declines in the value of their beauty and skincare products supplied to Chinese importers included: Poland (down -43.4%), Spain (down -31.9%), Japan (down -27.4%) and Switzerland (down -25.6%).
Overall, the value of China’s imported beauty and skincare goods fell by an average -9.8% from all supplying countries since 2023 when beauty and skincare products purchased cost $14.4 billion.
Beauty Cosmetics/Skincare Products Imported into the United States
America’s global purchases of imported beauty cosmetics and skincare products totaled US$7.8 billion in 2024. Below are the top 15 suppliers from which the US imported the highest dollar value worth of beauty cosmetics and skincare products during 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- South Korea: US$1.8 billion (up 55% from 2023)
- France: $1.3 billion (up 9.6%)
- Canada: $1 billion (down -1.1%)
- Italy: $901.6 million (up 6.6%)
- mainland China: $708.4 million (up 4.5%)
- Mexico: $277 million (up 0.04%)
- United Kingdom: $257.2 million (down -0.8%)
- Japan: $226.1 million (up 24%)
- Germany: $219.5 million (up 20.8%)
- Sweden: $146.5 million (down -4%)
- Taiwan: $138.3 million (up 21.8%)
- Switzerland: $107.8 million (up 2.8%)
- India: $92 million (up 51.1%)
- Spain: $71.5 million (down -18.4%)
- Belgium: $66.7 million (down -13.9%)
By value, the listed 15 countries shipped 93.6% of beauty and skincare goods imported by the United States of America in 2024.
Among the above countries, the fastest-growing suppliers of beauty and skincare goods to the US since 2023 were: South Korea (up 55%), India (up 51.1%), Japan (up 24%) and Taiwan (up 21.8%).
Countries that experienced declines in the value of their beauty and skincare products supplied to American importers included: Spain (down -18.4%), Belgium (down -13.9%), Sweden (down -4%) and Canada (down -1.1%).
Overall, the value of America’s imported beauty and skincare goods grew by an average 14% from all supplying countries since 2023 when beauty and skincare products purchased cost $6.8 billion.
Beauty Cosmetics/Skincare Products Imported into Hong Kong
Hong Kong’s global purchases of imported beauty cosmetics and skincare products totaled US$5.81 billion in 2024. Below are the top 15 suppliers from which Hong Kong imported the highest dollar value worth of beauty cosmetics and skincare products during 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- Poland: US$42.4 million (up 325.9% from 2023)
- mainland China: $572.3 million (up 63.9%)
- Germany: $128.3 million (up 63.4%)
- France: $305.2 million (up 57.3%)
- Switzerland: $600.5 million (up 41.8%)
- Spain: $51.4 million (up 32.4%)
- Macao: $40 million (up 24.6%)
- Taiwan: $58.1 million (up 24.3%)
- Singapore: $658.3 million (up 7.3%)
- Italy: $111.5 million (up 4.8%)
- United States: $203.6 million (down -5.8%)
- Japan: $472.4 million (down -13.9%)
- South Korea: $2.2 billion (down -28.7%)
- Thailand: $40.2 million (down -40%)
- Netherlands: $37.8 million (down -40.8%)
By value, the listed 15 countries shipped 95.8% of beauty and skincare goods imported by Hong Kong in 2024.
Among the above countries, the fastest-growing suppliers of beauty and skincare goods to Hong Kong since 2023 were: Poland (up 325.9%), mainland China (up 63.9%), Germany (up 63.4%) and France (up 57.3%).
Countries that experienced declines in the value of their beauty and skincare products supplied to Hong Kong importers included: Netherlands (down -40.8%), Thailand (down -40%), South Korea (down -28.7%) and Japan (down -13.9%).
Overall, the value of Hong Kong’s imported beauty and skincare goods went down by an average 6.5% from all supplying countries since 2023 when beauty and skincare products purchased cost $6.2 billion.
Beauty Cosmetics/Skincare Products Imported into Germany
Germany’s global purchases of imported beauty cosmetics and skincare products totaled US$3.16 billion in 2024. Below are the top 15 suppliers from which Germany imported the highest dollar value worth of beauty cosmetics and skincare products during 2024. Within parenthesis is the percentage change in value for each supplying country from 2023 to 2024.
- France: US$628.8 million (down -5.8% from 2023)
- Italy: $439.2 million (up 20%)
- Poland: $425.2 million (up 13.5%)
- Switzerland: $263.3 million (up 2.6%)
- United States: $235 million (down -0.4%)
- China: $222.1 million (up 34.8%)
- Netherlands: $134.1 million (down -5.6%)
- Spain: $110.7 million (up 0.3%)
- South Korea: $104.4 million (up 40.2%)
- Austria: $100 million (up 12.7%)
- United Kingdom: $95.4 million (down -0.3%)
- Luxembourg: $65.1 million (down -20.3%)
- Japan: $59.1 million (up 2.9%)
- Czech Republic: $51.9 million (up 17.4%)
- Canada: $50.6 million (up 2.8%)
By value, the listed 15 countries shipped 94.5% of beauty and skincare goods imported by Germany in 2024.
Among the above countries, the fastest-growing suppliers of beauty and skincare goods to Germany since 2023 were: South Korea (up 40.2%), mainland China (up 34.8%), Italy (up 20%) and the Czech Republic (up 17.4%).
Countries that experienced declines in the value of their beauty and skincare products supplied to German importers included: Luxembourg (down -20.3%), France (down -5.8%), Netherlands (down -5.6%) and the United States of America (down -0.4%).
Overall, the value of Germany’s imported beauty and skincare goods increased by an average 5.6% from all supplying countries since 2023 when beauty and skincare products purchased cost $3 billion.
See also Beauty Cosmetics and Skincare Exports by Country, Perfumes Exporters by Country, Top Human Hair Exporters by Country, China’s Top Trading Partners and Hong Kong’s Top Trading Partners
Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Imports – Commodities. Accessed on June 2, 2025
International Trade Centre, Trade Map. Accessed on June 2, 2025
Investopedia, Net Exports Definition. Accessed on June 2, 2025
Wikipedia, Cosmetics. Accessed on June 2, 2025