Overall sales of exported cranberries increased by an average 24.6% since 2017 when globally exported cranberries sales came to $523 million.
Year over year, the dollar value of exported cranberries grew by 10.5% compared to $589.8 million for 2020.
A cranberry is a hard, sour and bitter-tasting fruit. Roughly 95% of cranberries are processed into cranberry juice or sauce. Cranberry juices are typically sweetened with one teaspoon of sugar per ounce or are blended with other fruit juices to reduce tartness.
Key Geographic Insights about Cranberry Exports & Imports
The 5 biggest exporters of cranberries are the United States of America, Netherlands, Canada, Chile and Germany. Combined, those major suppliers generated 93.1% of all international sales of cranberries during 2021.
Applying a continental lens, countries in North America sold the highest dollar worth of exported cranberries during 2021 with shipments valued at $417.2 million or nearly two-thirds (64%) of the global total. In second place were European exporters (29.7%). Smaller international sales of cranberries originated from Latin America (4.9%) excluding Mexico but including the Caribbean, Asia (1.9%), Oceania (0.05%) Australia and New Zealand only, and Africa (0.004%) South Africa only.
Shifting our focus to imported cranberries, the 5 leading importers of cranberries in 2021 are the Netherlands, mainland China, Germany, Poland and the United States of America. Added together, that quintet of top import countries bought half (49.8%) of global cranberry imports in terms of total spending.
The above percentages suggest a much more concentrated cohort of 61 total cranberries exporters (93.1% for the corresponding top 5 exporters) compared to the percentage for 134 buying countries, islands and territories with the top 5 importers consuming about half (49.8%) of the global total.
On a continental basis, 55.6% of cranberries were imported by European countries ahead of importers in Asia (22.2%), North America (14.8%), Latin America (3.9%) excluding Mexico including the Caribbean, Oceania (3%) mostly Australia and New Zealand, then Africa (0.5%).
For research purposes, the 6-digit Harmonized Tariff System code prefix for cranberries is 200893 including prepared or preserved cranberries.
Top Cranberries Exports by Country
Below are the top 15 countries that exported the highest dollar value worth of cranberries during 2021.
- United States: US$300.9 million (46.2% of total exported cranberries)
- Netherlands: $140.3 million (21.5%)
- Canada: $116.3 million (17.8%)
- Chile: $25.7 million (3.9%)
- Germany: $23.6 million (3.6%)
- Malaysia: $9 million (1.4%)
- Poland: $6.1 million (0.9%)
- El Salvador: $5.9 million (0.9%)
- United Kingdom: $2.8 million (0.4%)
- Slovakia: $2.5 million (0.4%)
- Denmark: $2.3 million (0.3%)
- Italy: $2 million (0.3%)
- Austria: $1.7 million (0.3%)
- Thailand: $1.5 million (0.2%)
- Spain: $1.2 million (0.2%)
By value, the listed 15 countries shipped 98.5% of globally exported cranberries in 2021.
Among the top exporters, the fastest-growing cranberries exporters since 2020 were: Spain (up 159.8%), Poland (up 126%), Slovakia (up 57.4%) and Thailand (up 46.8%).
A trio of major suppliers posted double-digit percentage declines in their exported cranberries sales: Italy (down -39.5%), Malaysia (down -38.2%) and Denmark (down -24.1%).
Top Cranberries Imports by Country
The overall cost for imported cranberries expanded by 22.3% over the 5-year period starting in 2017 but flatlined via a -2.2% year-over-year reduction since 2020.
Below are the 15 best buying markets as measured by the highest dollar value worth of cranberries imported during 2021.
- Netherlands: US$106.7 million (19.5% of total imported cranberries)
- China: $52 million (9.5%)
- Germany: $49 million (8.9%)
- Poland: $36.4 million (6.6%)
- United States: $28.9 million (5.3%)
- Mexico: $28.1 million (5.1%)
- Canada: $24.3 million (4.4%)
- United Kingdom: $17.6 million (3.2%)
- South Korea: $15.03 million (2.7%)
- France: $14.97 million (2.7%)
- Australia: $12.4 million (2.3%)
- Malaysia: $11.7 million (2.1%)
- Spain: $10.7 million (1.9%)
- Taiwan: $10.5 million (1.9%)
- Japan: $10.4 million (1.9%)
By value, the listed 15 countries bought 78.2% of globally imported cranberries in 2021.
Among the top importers, the fastest-growing cranberries importers since 2020 were: United States of America (up 35.7%), South Korea (up 26.1%), Japan (up 18.8%) and Poland (up 9.3%).
Those leading suppliers that posted the severest declines in their imported cranberries purchases were: Malaysia (down -28.1%), Germany (down -21.6%), Mexico (down -20.7%) and mainland China (down -20.3%).
Lowest and Highest Unit Prices for Imported Cranberries
In 2021, the world’s average unit price for imported cranberries was US$5,546 per ton. That dollar metric results from a 32.1% price spike from an average $4,199 per ton one year earlier in 2020.
The average tonnage charge for the world’s number one cranberries importer in 2021, Netherlands, was a relatively frugal $4,030 per ton.
Ranked in ascending order, listed below are the countries paying the lowest average unit prices for imported cranberries in 2021.
- Trinidad & Tobago: US$4 per ton (up 18.8% from 2020)
- Laos: $333 per ton (2020 data unavailable)
- Eswatini: $500 per ton (2020 data unavailable)
- Mali: $571 per ton (2020 data unavailable)
- Libya: $667 per ton (2020 data unavailable)
- Ghana: $689 per ton (down -0.4%)
- Belize: $1,000 per ton (2020 data unavailable)
- Gibraltar: $1,000 per ton (2020 data unavailable)
- Pakistan: $1,143 per ton (up 35.7%)
- Uzbekistan: $1,214 per ton (up 21.4%)
- Belarus: $1,329 per ton (down -30.5%)
- US Minor Outlying Islands: $1,351 per ton (2020 data unavailable)
- Barbados: $1,375 per ton (up 37.5%)
- Kazakhstan: $1,658 per ton (down -53.1%)
- Kyrgyzstan: $1,667 per ton (2020 data unavailable)
Recording reductions in importers’ average unit price per ton paid for cranberries were low-cost buyers Kazakhstan (down -53.1% from 2020), Belarus (down -30.5%) and Ghana (down -0.4%).
The following countries paid for imported cranberries incurring the highest average unit prices in 2021.
- Singapore: US$182,400 per ton (2020 data unavailable)
- Finland: $11,000 per ton (up 305.3% from 2020)
- Qatar: $10,000 per ton (down -16.7%)
- Mauritius: $9,333 per ton (down -15.2%)
- Macao: $9,000 per ton (up 581.3%)
- Oman: $8,000 per ton (down -22%)
- Faroe Islands: $7,361 per ton (down -23.9%)
- Norway: $7,333 per ton (up 15.8%)
- Bermuda: $6,700 per ton (up 4.2%)
- Malta: $6,500 per ton (up 18.2%)
- Georgia: $6,161 per ton (down -1%)
- Switzerland: $6,154 per ton (up 25.4%)
- Iceland: $6,060 per ton (up 86.4%)
- Azerbaijan: $6,000 per ton (up 20%)
- Botswana: $6,000 per ton (2020 data unavailable)
The greatest accelerations in terms of higher average unit prices paid in 2021 compared to 2020 were experienced by importers in Macao (up 581.3%), Finland (up 305.3%), Iceland (up 86.4%) and Switzerland (up 25.4%).
See also Top Strawberries Exporters by Country, Sweet Cherries Exports by Country, Top Saffron Exports & Imports by Country Plus Average Prices, Top Jams Exporting Countries and Top Figs Exports & Imports by Country Plus Average Prices
Alibaba, Cranberry Showroom. Accessed on November 21, 2022
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on November 21, 2022
International Trade Centre, Trade Map. Accessed on November 21, 2022
Wikipedia, Cranberry. Accessed on November 21, 2022