Overall sales of exported cranberries decreased by an average -6.9% since 5 years earlier in 2019 when globally exported cranberries sales were $617 million.
Year over year, the dollar value for exported cranberries retreated by -2.3% compared to $588.2 million starting from 2022.
A cranberry is a hard, sour and bitter-tasting fruit. Therefore, roughly 95% of cranberries are processed into cranberry juice or sauce. Cranberry juices are typically sweetened with one teaspoon of sugar per ounce or are blended with other fruit juices to reduce tartness.
The 5 biggest exporters of cranberries (United States of America, Canada, Netherlands, Chile and Germany) generated 93.4% of all international cranberries sold during 2023.
Applying a continental lens, countries in North America sold the highest dollar worth of exported cranberries during 2023 with shipments valued at $378.5 million or 65.9% of the global total. In second place were exporters in Europe (27.3%). Tinier international sales of cranberries originated from Latin America (5.8%) excluding Mexico but including the Caribbean, Asia (1.1%), Oceania’s Australia and New Zealand (0.03%), and Africa’s South Africa (0.01%).
Shifting our focus to imported cranberries, the 5 leading importers of cranberries in 2023 are the Netherlands, mainland China, Germany, Mexico and Poland. Collectively, that quintet of top import countries bought roughly half (49.6%) of global cranberry imports.
The above percentages suggest a much more concentrated cohort of 60 total cranberries exporters (93.4% for the corresponding top 5 exporters) compared to almost 140 buying countries, islands and territories with the top 5 importers consuming about half (49.6%) the worldwide total.
Of the global imports total from a continental perspective, 53.4% of cranberries was delivered to European countries ahead of importers in Asia (21.3%), North America (19.8%), Latin America (2.9%) including the Caribbean, Oceania (2%) mostly Australia and New Zealand, then customers in Africa (0.5%).
Worldwide, the average unit price paid by cranberries importers was $4,133 per ton in 2023. That dollar amount reflects a -0.8% flatlining downturn based on the average tonnage rate of $4,168 for 2022.
For research purposes, the 6-digit Harmonized Tariff System code prefix for cranberries is 200893 including prepared or preserved cranberries.
Top Cranberries Exports by Country
Below are the top 15 countries that exported the highest dollar value worth of cranberries during 2023.
- United States: US$267.2 million (46.5% of total exported cranberries)
- Canada: $111.3 million (19.4%)
- Netherlands: $97.6 million (17%)
- Chile: $32.9 million (5.7%)
- Germany: $27.9 million (4.8%)
- Poland: $5.8 million (1%)
- Spain: $4.2 million (0.7%)
- United Kingdom: $3.4 million (0.6%)
- Malaysia: $3.3 million (0.6%)
- Slovakia: $2.7 million (0.5%)
- Italy: $2.5 million (0.4%)
- Austria: $2.4 million (0.4%)
- Denmark: $2.3 million (0.4%)
- Finland: $1.3 million (0.2%)
- Estonia: $905,000 (0.2%)
By value, the listed 15 countries shipped 98.5% of globally exported cranberries in 2023.
Among the top exporters, the fastest-growing cranberries exporters since 2022 were: Spain (up 509.9%), Slovakia (up 218.2%), Estonia (up 80.6%) and Italy (up 51.4%).
Major suppliers that posted declines in their exported cranberries sales were led by: Malaysia (down -45.9% from 2022), Poland (down -44.3%), Canada (down -12.1%), Finland (down -8.2%) and the United States of America (down -4.9%).
Top Cranberries Imports by Country
The overall cost for imported cranberries decreased by -2.7% over the 5-year period starting in 2019 but grew by 2.4% since 2022.
Below are the 15 best buying markets as measured by the highest dollar value worth of cranberries imported during 2023.
- Netherlands: US$98.1 million (17.4% of total imported cranberries)
- mainland China: $57.7 million (10.2%)
- Germany: $43.8 million (7.7%)
- Mexico: $43.4 million (7.7%)
- Poland: $37.4 million (6.6%)
- United States: $35.8 million (6.3%)
- Canada: $32.9 million (5.8%)
- United Kingdom: $21.8 million (3.9%)
- France: $14.1 million (2.5%)
- Spain: $12.3 million (2.2%)
- South Korea: $11.8 million (2.1%)
- Italy: $11.5 million (2%)
- Taiwan: $10.5 million (1.9%)
- India: $9.1 million (1.6%)
- Australia: $7.2 million (1.3%)
By value, the listed 15 countries bought nearly four-fifths (79.2%) of globally imported cranberries in 2023.
Among the top importers, the fastest-growing cranberries importers since 2022 were: Mexico (up 66.4%), Italy (up 37.2%), mainland China (up 19.3%) and Germany (up 12%).
Those buyer countries that posted declines in their imported cranberries purchases were led by: Australia (down -31.7%), South Korea (down -25.6%), Taiwan (down -19.4%), United Kingdom (down -17%) and the United States of America (down -8%).
Lowest and Highest Unit Prices for Imported Cranberries
In 2023, the world’s average unit price for imported cranberries was US$4,133 per ton down by -0.8% from $4,168 for 2022.
The average tonnage charge for the number one cranberries importer, the Netherlands, was higher at $4,295 per ton.
Ranked in ascending order, listed below are the countries paying the lowest average unit prices for imported cranberries in 2023.
- Kyrgyzstan: US$419 per ton (down -38.4% from 2022)
- Samoa: $500 per ton (2022 data unavailable)
- Pakistan: $769 per ton (up 199.2%)
- Azerbaijan: $833 per ton (2022 data unavailable)
- Mali: $1,000 per ton (2022 data unavailable)
- Fiji: $1,000 per ton (down -75%)
- Kazakhstan: $1,339 per ton (down -11.8%)
- Belarus: $1,555 per ton (up 30.1%)
- Brunei Darussalam: $1,846 per ton (up 47.4%)
- Grenada: $2,000 per ton (down -60%)
- Curaçao: $2,000 per ton (down -49.4%)
- Mozambique: $2,000 per ton (2022 data unavailable)
- Honduras: $2,600 per ton (2022 data unavailable)
- Barbados: $2,700 per ton (down -13.2%)
- Bahamas: $2,714 per ton (down -24.6%)
Experiencing the severest reductions in average unit price paid per ton for cranberries from 2022 to 2023 were low-cost importers Fiji (down -75%), Grenada (down -60%), Curaçao (down -49.4%), Kyrgyzstan (down -38.4%) and the Bahamas (down -24.6%).
The following countries paid for imported cranberries incurring the highest average unit prices.
- Oman: US$22,000 per ton (up 374.5% from 2022)
- Qatar: $19,000 per ton (2022 data unavailable)
- Albania: $12,000 per ton (2022 data unavailable)
- Faroe Islands: $10,000 per ton (down -13%)
- Bermuda: $9,000 per ton (up 20%)
- Jamaica: $8,333 per ton (up 36.6%)
- Greenland: $8,000 per ton (up 14.3%)
- Norway: $7,826 per ton (up 8.4%)
- Mauritius: $7,375 per ton (down -34.9%)
- Nepal: $7,000 per ton (down -17.6%)
- Nicaragua: $7,000 per ton (up 16.7%)
- Hong Kong: $6,857 per ton (up 8.3%)
- Malta: $6,750 per ton (up 13.8%)
- Iceland: $6,625 per ton (up 5.6%)
- Switzerland: $6,616 per ton (up 5.8%)
The strongest gains in terms of higher average unit prices paid in 2023 compared to 2022 were experienced by importers Oman (up 374.5%), Jamaica (up 36.6%) and Bermuda (up 20%).
See also Top Strawberries Exporters by Country, Sweet Cherries Exports by Country, Top Saffron Exports & Imports by Country Plus Average Prices, Top Jams Exporting Countries and Top Figs Exports & Imports by Country Plus Average Prices
Research Sources:
Alibaba, Cranberry Showroom. Accessed on November 24, 2024
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on November 24, 2024
International Trade Centre, Trade Map. Accessed on November 24, 2024
Wikipedia, Cranberry. Accessed on November 24, 2024