From 2019 to 2020, the value of globally exported toothpaste declined by -6.5%.
The 5 biggest exporters of toothpaste are China, Germany, Poland, Slovakia and the United States of America. Collectively, that leading quintet accounted for 45.4% of overall toothpaste exports by value in 2020.
Among continents, suppliers in Europe sold the highest dollar worth of exported toothpaste during 2020 with shipments valued at $2.1 billion or more than half (54.4%) of internationally exported toothpaste. In second place were Asian exporters at 28.1% while another 12.6% of worldwide toothpaste shipments originated from North America.
Smaller percentages came from Latin America (2.7%) excluding Mexico but including the Caribbean, Africa (1.7%), and Oceania’s Australia and New Zealand (0.5%).
For research purposes, the 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.
Top Toothpaste Exports by Country
Countries
Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2020.
- China: US$414.9 million (10.9% of total toothpaste exports)
- Germany: $386.5 million (10.1%)
- Poland: $369.9 million (9.7%)
- Slovakia: $286.5 million (7.5%)
- United States: $276.6 million (7.2%)
- Thailand: $229.9 million (6%)
- United Kingdom: $217.1 million (5.7%)
- Mexico: $203.6 million (5.3%)
- France: $120 million (3.1%)
- Netherlands: $99.4 million (2.6%)
- Japan: $94.1 million (2.5%)
- Belgium: $77.6 million (2%)
- Ireland: $77 million (2%)
- South Korea: $64.7 million (1.7%)
- India: $62.7 million (1.6%)
By value, the listed 15 countries shipped 78.0% of globally exported toothpaste in 2020.
Among the top exporters, the fastest-growing exporters of toothpaste since 2019 were: Belgium (up 56%), Japan (up 28.1%), South Korea (up 16.8%) and China (up 5.7%).
Those countries that posted declines in their international sales of toothpaste were led by: Mexico (down -22.2%), Ireland (down -16.3%), India (down -14.4%), United Kingdom (down -11.5%) and Poland (down -11.4%).
Advantages
The following countries posted the highest positive net exports for toothpaste during 2020. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.
- Slovakia: US$266.1 million (net export surplus up 5.3% since 2019)
- Poland: $256.4 million (down -12.2%)
- Germany: $211.2 million (up 0.1%)
- Thailand: $206.1 million (up 0.1%)
- Mexico: $190.3 million (down -18.8%)
- China: $180 million (up 10.7%)
- United States: $77 million (up 24.7%)
- United Kingdom: $61.9 million (down -24.3%)
- Ireland: $59 million (down -16%)
- India: $52.8 million (down -17.7%)
- Egypt: $34.2 million (up 8.6%)
- Guatemala: $24.6 million (down -7.3%)
- Japan: $24.5 million (up 82.2%)
- Indonesia: $11.8 million (up 66.8%)
- Brazil: $10.9 million (down -20.4%)
Overtaking Poland in 2020, Slovakia generated the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms Slovakia’s competitive advantages for this specific product category.
Opportunities
The following countries posted the highest negative net exports for toothpaste during 2020. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.
- Canada: -US$177.9 million (net export deficit up 16% since 2019)
- Philippines: -$122 million (down -1.6%)
- Australia: -$96.5 million (up 12.6%)
- Saudi Arabia: -$85.4 million (down -22.5%)
- Malaysia: -$74.5 million (up 6.1%)
- United Arab Emirates: -$73.5 million (up 332.4%)
- Taiwan: -$72.9 million (up 15.3%)
- Russia: -$72.7 million (down -9.2%)
- Turkey: -$62.6 million (up 19.9%)
- Chile: -$50.2 million (up 25.8%)
- Nigeria: -$49.9 million (up 96.7%)
- Peru: -$49.3 million (up 54.8%)
- Italy: -$47.9 million (down -1.3%)
- Israel: -$45.3 million (up 3.2%)
- Ukraine: -$43.5 million (up 3.6%)
Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.
Brands
International Toothpaste Brands
Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.
- Aquafresh (GlaxoSmithKline, UK)
- Arm & Hammer (Church & Dwight, US)
- Babool (Balsara Hygiene, India)
- Colgate (Colgate-Palmolive, US)
- Crest (Procter & Gamble, US)
- Darlie (Hawley & Hazel Chemical Company, China)
- Elmex (GABA International, Switzerland)
- Kalodont (F A Sarg’s Sohn & Co, Austria)
- Sensodyne (GlaxoSmithKline, US)
- Solidox (Lilleborg, Norway)
- Stomatol (Cederroth AB, Sweden)
- Zendium (Unilever, Netherlands)
Searchable List of Toothpaste Exporting Countries in 2020
The 100 key toothpaste suppliers in the following automated database sold 99.997% of the total revenues from globally exported toothpaste during 2020.
| Rank | Exporter | Toothpaste Exports (US$) | 2019-20 |
|---|---|---|---|
| 1. | China | $414,932,000 | +5.7% |
| 2. | Germany | $386,474,000 | -3.1% |
| 3. | Poland | $369,900,000 | -11.4% |
| 4. | Slovakia | $286,545,000 | +5.6% |
| 5. | United States | $276,567,000 | -0.5% |
| 6. | Thailand | $229,919,000 | -0.6% |
| 7. | United Kingdom | $217,082,000 | -11.5% |
| 8. | Mexico | $203,568,000 | -22.2% |
| 9. | France | $120,031,000 | -7.4% |
| 10. | Netherlands | $99,351,000 | -3.3% |
| 11. | Japan | $94,070,000 | +28.1% |
| 12. | Belgium | $77,622,000 | +56% |
| 13. | Ireland | $76,981,000 | -16.3% |
| 14. | South Korea | $64,662,000 | +16.8% |
| 15. | India | $62,710,000 | -14.4% |
| 16. | Russia | $59,966,000 | -3% |
| 17. | Spain | $57,816,000 | +7.6% |
| 18. | Italy | $56,775,000 | -14.1% |
| 19. | Denmark | $54,613,000 | -1.8% |
| 20. | Hong Kong | $47,073,000 | -19.4% |
| 21. | Czech Republic | $37,997,000 | +14.7% |
| 22. | Egypt | $36,131,000 | +4.1% |
| 23. | Hungary | $35,853,000 | +4.8% |
| 24. | Brazil | $35,580,000 | -14.1% |
| 25. | Guatemala | $31,820,000 | -8.6% |
| 26. | Bulgaria | $29,345,000 | +2.8% |
| 27. | Vietnam | $26,725,000 | -19.3% |
| 28. | Malaysia | $26,124,000 | +7.3% |
| 29. | Indonesia | $25,716,000 | -10.6% |
| 30. | Colombia | $24,990,000 | +4.2% |
| 31. | South Africa | $21,994,000 | +2.4% |
| 32. | United Arab Emirates | $21,529,000 | -85.9% |
| 33. | Switzerland | $20,524,000 | -1.6% |
| 34. | Sweden | $18,551,000 | +8.1% |
| 35. | Saudi Arabia | $17,538,000 | +49.6% |
| 36. | Slovenia | $15,055,000 | -20.4% |
| 37. | Romania | $14,415,000 | -1.9% |
| 38. | Singapore | $13,235,000 | +19.6% |
| 39. | Australia | $11,387,000 | +10.7% |
| 40. | Latvia | $9,525,000 | -16.8% |
| 41. | Turkey | $9,161,000 | +15.8% |
| 42. | New Zealand | $8,580,000 | +25.1% |
| 43. | Taiwan | $8,451,000 | -41.5% |
| 44. | Nepal | $7,767,000 | +3.7% |
| 45. | Austria | $4,840,000 | +17.6% |
| 46. | Norway | $4,089,000 | -44.8% |
| 47. | Lithuania | $3,986,000 | +24.3% |
| 48. | Argentina | $3,823,000 | +14.3% |
| 49. | Estonia | $3,649,000 | +16.2% |
| 50. | Greece | $3,481,000 | -10.3% |
| 51. | Portugal | $3,441,000 | -12.3% |
| 52. | Croatia | $2,994,000 | -26.5% |
| 53. | Luxembourg | $2,534,000 | -15.9% |
| 54. | Peru | $2,490,000 | -18.4% |
| 55. | Belarus | $2,454,000 | -24.8% |
| 56. | Canada | $2,174,000 | -19.3% |
| 57. | Kenya | $1,977,000 | -31.7% |
| 58. | Nigeria | $1,805,000 | -32.3% |
| 59. | Finland | $1,727,000 | +17.6% |
| 60. | Panama | $1,243,000 | -22.7% |
| 61. | Ecuador | $1,042,000 | +141.2% |
| 62. | Ukraine | $984,000 | +121.1% |
| 63. | Senegal | $973,000 | -18.5% |
| 64. | Serbia | $708,000 | -44.7% |
| 65. | Pakistan | $670,000 | +144.5% |
| 66. | Kazakhstan | $579,000 | +24.2% |
| 67. | Chile | $517,000 | -28.4% |
| 68. | Jordan | $516,000 | +121.5% |
| 69. | Israel | $480,000 | -23.7% |
| 70. | Lebanon | $477,000 | +488.9% |
| 71. | Togo | $372,000 | +37100% |
| 72. | Bosnia/Herzegovina | $316,000 | +305.1% |
| 73. | Macao | $284,000 | +73.2% |
| 74. | Tanzania | $270,000 | -46.4% |
| 75. | Georgia | $196,000 | -41.8% |
| 76. | Uganda | $185,000 | -77.8% |
| 77. | Tunisia | $183,000 | +131.6% |
| 78. | Albania | $163,000 | 0% |
| 79. | Malta | $156,000 | +183.6% |
| 80. | Barbados | $132,000 | +214.3% |
| 81. | Cyprus | $120,000 | +2900% |
| 82. | Mauritius | $107,000 | -18.9% |
| 83. | Sri Lanka | $101,000 | -4.7% |
| 84. | Dominican Republic | $90,000 | +30.4% |
| 85. | Philippines | $89,000 | -34.1% |
| 86. | Botswana | $88,000 | +120% |
| 87. | Iran | $87,000 | -20.9% |
| 88. | Morocco | $76,000 | -42% |
| 89. | North Macedonia | $73,000 | +97.3% |
| 90. | Venezuela | $49,000 | +1533% |
| 91. | Trinidad/Tobago | $46,000 | -81% |
| 92. | Moldova | $44,000 | -94.8% |
| 93. | Montenegro | $43,000 | +514.3% |
| 94. | Ivory Coast | $41,000 | -97.8% |
| 95. | Uzbekistan | $40,000 | -40.3% |
| 96. | Belize | $36,000 | 0% |
| 97. | Cambodia | $36,000 | +1700% |
| 98. | Libya | $34,000 | 0% |
| 99. | Ghana | $21,000 | -99.2% |
| 100. | Uruguay | $20,000 | 0% |
You can change the presentation order by clicking the triangle icon at the top of the columns. An entry of 0% in the right-most column means that 2019 data was unavailable.
See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country
Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on September 16, 2021
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on September 16, 2021
International Trade Centre, Trade Map. Accessed on September 16, 2021
Investopedia, Net Exports Definition. Accessed on September 16, 2021
Wikipedia, List of toothpaste brands. Accessed on September 16, 2021
