Flower Bouquet Exports by Country

Flower Bouquet Exports by Country

Dutch tulip bouquet

Global sales for flower bouquet exports by country totaled US$9 billion in 2018.

Overall, the value of flower bouquet exports fell by an average -3.5% for all exporting countries since 2014 when flower bouquet shipments were valued at $9.3 billion. Year over year, the value of globally exported flower bouquets rose by 4.4% from 2017 to 2018.

Among continents, European countries sold the highest dollar value worth of exported cut flowers during 2018 with shipments amounting to $5 billion or 55.4% of the worldwide total. Latin America excluding Mexico but including the Caribbean represent 26.3%, trailed by African exporters at 10.3% and Asian suppliers at 6.4% respectively.

Smaller percentages came from sources in North America (1.4%) and Oceania (0.2%) led by New Zealand and Australia.

For research purposes, the 4-digit Harmonized Tariff System code prefix is 0603 for cut flowers and flower buds suitable for bouquets or for ornamental purposes.

Flower Bouquet Exports by Country

Countries

Below are the 15 countries that exported the highest dollar value worth of flower bouquets during 2018.

  1. Netherlands: US$4.3 billion (47.8% of exported flower bouquets)
  2. Colombia: $1.5 billion (16.2%)
  3. Ecuador: $851.9 million (9.5%)
  4. Kenya: $575 million (6.4%)
  5. Ethiopia: $230.7 million (2.6%)
  6. Belgium: $150.1 million (1.7%)
  7. Malaysia: $116.2 million (1.3%)
  8. Italy: $111.9 million (1.2%)
  9. China: $108.2 million (1.2%)
  10. Thailand: $77.8 million (0.9%)
  11. Belarus: $71 million (0.8%)
  12. Germany: $68.3 million (0.8%)
  13. Canada: $62.2 million (0.7%)
  14. Spain: $54 million (0.6%)
  15. South Africa: $53.1 million (0.6%)

By value, the listed 15 countries shipped 92.1% of all flower bouquets exported in 2018.

Among the top exporters, the fastest-growing cut flowers exporters since 2014 were: Belarus (up 4,214%), South Africa (up 60.3%), Canada (up 33.2%) and Ethiopia (up 32.2%).

Four countries posted declines in their exported cut flowers sales namely: Belgium (down -47.5%), Germany (down -26.7%), Netherlands (down -8%) and Ecuador (down -7.2%).

Advantages

The following countries posted the highest positive net exports for cut flowers suitable for bouquets during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s flower bouquet exports and its import purchases for that same commodity.

  1. Netherlands: US$3.3 billion (net export surplus down -10.2% since 2014)
  2. Colombia: $1.5 billion (up 6%)
  3. Ecuador: $851.8 million (down -7.2%)
  4. Kenya: $575 million (up 3.9%)
  5. Ethiopia: $230.4 million (up 32.1%)
  6. Malaysia: $109.6 million (up 20%)
  7. Israel: $51.5 million (down -38.5%)
  8. South Africa: $49 million (up 65.8%)
  9. Thailand: $48.9 million (down -13.1%)
  10. China: $43.5 million (down -29.5%)
  11. Mexico: $37.1 million (up 32.9%)
  12. Taiwan: $32.9 million (up 19.5%)
  13. Turkey: $30.9 million (up 20.3%)
  14. Costa Rica: $27.9 million (down -23.6%)
  15. Vietnam: $23.5 million (up 26.9%)

True to its stereotypical image as a tulip producer, the Netherlands serves as the home country with the highest surplus in the international trade of cut flowers suitable for bouquets. In turn, this positive cashflow confirms the strong competitive advantage that Netherlands has for this specific product category.

Opportunities

The following countries posted the highest negative net exports for cut flowers suitable for bouquets during 2018. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s flower bouquet import purchases and its exports for that same commodity.

  1. United States: -US$1.5 billion (net export deficit up 26.5% since 2014)
  2. Germany: -$1.2 billion (down -4.4%)
  3. United Kingdom: -$1 billion (down -8.6%)
  4. France: -$385.4 million (down -9.6%)
  5. Russia: -$367.3 million (down -40%)
  6. Japan: -$356.5 million (up 1.6%)
  7. Belarus: -$230.5 million (up 1,046%)
  8. Switzerland: -$176 million (down -10.7%)
  9. Poland: -$132.3 million (up 58.5%)
  10. Austria: -$124.5 million (up 3.4%)
  11. Denmark: -$104.4 million (up 11.6%)
  12. Czech Republic: -$85.8 million (up 46.5%)
  13. Sweden: -$85.3 million (up 0.1%)
  14. Norway: -$83.4 million (down -13.1%)
  15. Italy: -$81.4 million (down -28.8%)

America and Germany incurred the highest deficits when it comes to the international trade of cut flowers suitable for bouquets. In turn, this negative cashflow highlights both countries’ strong competitive disadvantages for this specific product category but also signals opportunities for flower bouquet-supplying countries that help satisfy the powerful demand from American and German consumers.

Companies

Flower Bouquet Importing Companies

According to global trade intelligence firm Zepol, the following companies are examples of multinational cut flower buyers:

  • Almacenes Vaca (Mexico)
  • Hosley International (United States)
  • San Antonio Imports (Mexico)
  • Viveres El Triunfo (Mexico)
  • WalMart (United States)


 

Searchable List of Flower Bouquet Exporting Countries in 2018

You can change the presentation order by clicking the triangle icon at the top of any of the columns below.

RankExporterCut Flowers Exports (US$)%World Total
1.Netherlands$4,300,170,00047.8%
2.Colombia$1,458,170,00016.2%
3.Ecuador$851,931,0009.5%
4.Kenya$575,045,0006.4%
5.Ethiopia$230,685,0002.6%
6.Belgium$150,097,0001.7%
7.Malaysia$116,242,0001.3%
8.Italy$111,866,0001.2%
9.China$108,199,0001.2%
10.Thailand$77,766,0000.9%
11.Belarus$70,969,0000.8%
12.Germany$68,308,0000.8%
13.Canada$62,209,0000.7%
14.Spain$54,042,0000.6%
15.South Africa$53,104,0000.6%
16.Israel$52,697,0000.6%
17.United Kingdom$51,877,0000.6%
18.Lithuania$46,634,0000.5%
19.Poland$43,714,0000.5%
20.Vietnam$41,948,0000.5%
21.Mexico$38,963,0000.4%
22.Taiwan$36,782,0000.4%
23.Turkey$34,148,0000.4%
24.Costa Rica$28,387,0000.3%
25.United States$24,283,0000.3%
26.France$22,796,0000.3%
27.India$21,718,0000.2%
28.Guatemala$21,314,0000.2%
29.Iran$19,833,0000.2%
30.Tanzania$16,840,0000.2%
31.New Zealand$13,993,0000.2%
32.Kazakhstan$12,104,0000.1%
33.South Korea$11,405,0000.1%
34.Portugal$10,756,0000.1%
35.Singapore$10,515,0000.1%
36.Latvia$10,373,0000.1%
37.Zambia$9,784,0000.1%
38.Hungary$9,347,0000.1%
39.Armenia$8,107,0000.1%
40.Japan$8,092,0000.1%
41.Denmark$7,764,0000.1%
42.Peru$7,338,0000.1%
43.Czech Republic$7,290,0000.1%
44.Morocco$7,256,0000.1%
45.Austria$6,887,0000.1%
46.Nigeria$6,842,0000.1%
47.Ivory Coast$6,586,0000.1%
48.Indonesia$5,778,0000.1%
49.Chile$4,596,0000.1%
50.Australia$4,558,0000.1%
51.Zimbabwe$4,508,0000.1%
52.Slovakia$3,695,0000.04%
53.Rwanda$3,662,0000.04%
54.Egypt$3,490,0000.04%
55.Uganda$3,085,0000.03%
56.Bulgaria$2,854,0000.03%
57.Ghana$2,062,0000.02%
58.Pakistan$2,017,0000.02%
59.Sri Lanka$1,788,0000.02%
60.Sweden$1,373,0000.02%
61.Marshall Islands$1,273,0000.01%
62.United Arab Emirates$1,057,0000.01%
63.Hong Kong$1,040,0000.01%
64.Afghanistan$983,0000.01%
65.Croatia$969,0000.01%
66.Mauritius$956,0000.01%
67.Finland$938,0000.01%
68.Ukraine$834,0000.01%
69.Bahrain$708,0000.01%
70.Ireland$683,0000.01%
71.Russia$678,0000.01%
72.Greece$599,0000.01%
73.Cameroon$593,0000.01%
74.Tunisia$472,0000.01%
75.Senegal$317,0000.004%
76.Philippines$264,0000.003%
77.Estonia$254,0000.003%
78.Slovenia$249,0000.003%
79.Serbia$239,0000.003%
80.Dominican Republic$237,0000.003%
81.Burkina Faso$233,0000.003%
82.Saudi Arabia$206,0000.002%
83.Malawi$191,0000.002%
84.Lesotho$182,0000.002%
85.Romania$157,0000.002%
86.Mozambique$138,0000.002%
87.Benin$131,0000.001%
88.Brazil$122,0000.001%
89.Oman$105,0000.001%
90.Uzbekistan$91,0000.001%
91.Lebanon$64,0000.001%
92.Switzerland$57,0000.001%
93.North Macedonia$43,0000.0005%
94.Bangladesh$37,0000.0004%
95.Barbados$33,0000.0004%
96.Nepal$31,0000.0003%
97.Kuwait$24,0000.0003%
98.French Polynesia$22,0000.0002%
99.Mali$21,0000.0002%
100.Azerbaijan$18,0000.0002%
101.Norway$17,0000.0002%
102.US Minor Outlying Is.$17,0000.0002%
103.Georgia$12,0000.0001%
104.Panama$11,0000.0001%
105.Nicaragua$10,0000.0001%
106.Jordan$10,0000.0001%
107.Myanmar (Burma)$9,0000.0001%
108.Laos$8,0000.0001%
109.Curaçao$8,0000.0001%
110.Niger$8,0000.0001%
111.Syria$8,0000.0001%
112.Luxembourg$6,0000.0001%
113.Yemen$5,0000.0001%
114.Trinidad/Tobago$4,0000.00004%
115.Sudan$4,0000.00004%
116.Qatar$4,0000.00004%
117.Cuba$4,0000.00004%
118.Iraq$4,0000.00004%
119.Jamaica$2,0000.00002%
120.Palestine$2,0000.00002%
121.Comoros$2,0000.00002%
122.Cambodia$1,0000.00001%
123.Brunei Darussalam$1,0000.00001%
124.Angola$1,0000.00001%
125.Br. Indian Ocean Terr.$1,0000.00001%
126.Bosnia/Herzegovina$1,0000.00001%
127.Dominica$1,0000.00001%


See also Netherlands Top 10 Exports and Netherlands Top Trading Partners

Research Sources:
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on May 21, 2019

Investopedia, Net Exports Definition. Accessed on May 21, 2019

The World Factbook, Field Listing: Exports – Commodities, Central Intelligence Agency. Accessed on May 21, 2019

Trade Map, International Trade Centre. Accessed on August 8, 2019

Wikipedia, Cut flowers. Accessed on May 21, 2019

Zepol’s company summary highlights by HTS code. Accessed on May 24, 2018